Advertising

Playlists & Series

Marketers Turn to Bar Codes As New Media Platform
23 Mar 2011
Mixpo Finds Big Upside in Video as Display Ads
22 Mar 2011
Wetpaint Has Strategic Program with Alloy Marketing
21 Mar 2011
Ogilvy Mather Chairman Sees Uptick in Ad Spending
18 Mar 2011
Dispatch from SXSW from Gary Vaynerchuck: “I Don’t Believe in Media.”
15 Mar 2011
Digitas Doubles Branded Video Staff as “Video Explodes” on Madison Avenue
14 Mar 2011
Going Hyperlocal via Comments: Topix CEO Says Millions of Comments in 5,000 U.S. Towns are Enjoying High CPM’s
11 Mar 2011
FreeWheel Has Payment Platform for Web Video
7 Mar 2011
TED’s Chris Anderson Names Best Video “Ads Worth Spreading”
6 Mar 2011
Digital Media Milestone: News Consumption via Mobile Reaches Nearly Half for Financial Times
6 Mar 2011
Washington Post Video Chief: Brand Sponsorship is Essential for Success
2 Mar 2011
Journal Register’s Localized Video News Strategy is Driving Profitability, CEO John Paton
25 Feb 2011
Brightcove Clients are “Sold Out on Pre-Roll” Video Advertising
24 Feb 2011
Journal Register CEO: We Will Beat AOL’s Patch and Huffington Post
23 Feb 2011
Online Video Ad Network SpotXchange Launches Optimization Tool
22 Feb 2011
Facebook Grabs Microsoft’s Carolyn Everson to Head up Global Sales — Sees Huge Upside in Online Video Advertising
16 Feb 2011
Big Growth in Online Video Viewing by Women is Encouraging, Zenith’s Michael Turcotte
15 Feb 2011
Online Video Viewers Skip Less Ads than TV Watchers
11 Feb 2011
Online Video Viewing Becoming a “Routine” for Many, Industry Consultant Mike Vorhaus
10 Feb 2011
Ads on Connected TV’s to Reach Scale in 2012, YuMe’s Scot McLernon
9 Feb 2011