Advertising

Playlists & Series

Too Many Marketers are Jumping into Viral Video, AdvertisingAge EIC Scott Donaton Declares

22 Jan 2007

BusinessWeek’s Jon Fine to Mainstream Media: You Don’t Necessarily Have the “Secret Sauce”

31 Dec 2006

The “Scoop” for 2007: The Customer will be Video Producer — Empowered with New Video Sharing Tools, Legions of Companies and Media Publishers Will Feature User Generated Video

22 Dec 2006

Beet.TV Has Sponsors…Blinkx and The NewsMarket Join the Party….

12 Dec 2006

Video Ads on “GoogleTube” Will be Predominately “Professional” Clips and Amateur Video Will be a Powerful Magnet, Predicts Analyst David Hallerman

2 Dec 2006

The Future of Online Advertising is Video — Paid Search Works but “Doesn’t Grab the Heart and Mind,” says Analyst David Hallerman…..Dartmouth Researchers Crack Video Forgeries

29 Nov 2006

Attention Content Creators: To Monetize, You Need to “Adify”…..MIT’s Technology Review: MySpace is a “Marketing Madhouse”

14 Nov 2006

Update on Google Video: Ads To Run on User Generated Content, “Secrets” of Video Search Revealed (sort of)… and Andy Takes Jazzy Googleplex Tour!

13 Nov 2006

Viral Video and Fundraising: Revver’s Steven Starr Has a Vision — Revver Launches Innovative Program with Larry Lessig’s Creative Commons

9 Nov 2006

New Exploding Diet Coke Clip Hits One Million in Major “Test” For Google Video…….Microsoft Makes Big Entry in Download Arena, NY Times Reports

6 Nov 2006

William Randolph Hearst III On Beet.TV — The Revver Investor Explains the Imperative of Contextual Advertising for Online Video

4 Nov 2006

Beet Advisory: Better Get the Big Monster Video iPod: Massive Library of Videos Now Downloadable and Free and Ad Free from CNET

4 Nov 2006

Value of Blogs? It’s All About “Engagement,” Declares Robert Scoble…Digg and Ze Frank Have It….Check out Our Panel on the Business of Video Blogging Streaming from San Jose!!!!

1 Nov 2006

Coke Ad on New Exploding Diet Coke Clip is “Groundbreaking” for Google and Industry

31 Oct 2006

Brightcove “Goes Public” with Video Sharing Site and New Ad Platform….Forrester Analyst Declares “Pregnant Moment” for Online Video but Josh Bernoff Says Search “Stinks,” Reports Finds RSS Doesn’t Pull…

30 Oct 2006

It’s the Rocketboom Ad Festival on Beet.TV!….Veeker Finally Launches…..

25 Oct 2006

Steven Levy Has World’s Biggest iPod…Well Not Really, but It’s a Terrific Book….NEWS ALERT FROM THE GOOGLEPLEX: Diet Coke to Explode at Google with New Post-Roll Ad Execution

23 Oct 2006

Rocketboom Hits 500th Episode and is Producing Ad Spots Too!

22 Oct 2006

Searching the Vlog Ad Model — FM’s Chas Edwards Sorts it Out and Says Rocketboom’s Got it Right……CNET Launches Videoblog with Honda as Sponsor

22 Oct 2006

CNET Gets Online Video Programming Right, Declares Ogilvy’s David Rittenhouse

18 Oct 2006