Advertising

Playlists & Series

Searching the Vlog Ad Model — FM’s Chas Edwards Sorts it Out and Says Rocketboom’s Got it Right……CNET Launches Videoblog with Honda as Sponsor
Searching the Vlog Ad Model — FM’s Chas Edwards Sorts it Out and Says Rocketboom’s Got it Right……CNET Launches Videoblog with Honda as Sponsor
22 Oct 2006
CNET Gets Online Video Programming Right, Declares Ogilvy’s David Rittenhouse
CNET Gets Online Video Programming Right, Declares Ogilvy’s David Rittenhouse
18 Oct 2006
NBC Enters Online Video Advertising and Distribution Business in a Big Way……Forget the Oscars, the Vloggies Are Gonna be Huge!
NBC Enters Online Video Advertising and Distribution Business in a Big Way……Forget the Oscars, the Vloggies Are Gonna be Huge!
16 Oct 2006
Media Visionary John Battelle Building Powerful Blog Ad Network, Chas Edwards Explains…Diddy on YouTube for Burger King as Big Advertisers Ply Social Networking Sites, NY Times’ Saul Hansell Reports
Media Visionary John Battelle Building Powerful Blog Ad Network, Chas Edwards Explains…Diddy on YouTube for Burger King as Big Advertisers Ply Social Networking Sites, NY Times’ Saul Hansell Reports
15 Oct 2006
Ogilvy’s New Media Guru On Opportunities and Pitfalls of Online Video Advertising…Humor Isn’t Always Funny
Ogilvy’s New Media Guru On Opportunities and Pitfalls of Online Video Advertising…Humor Isn’t Always Funny
12 Oct 2006
VC’s Hit Big Time with YouTube — Could Revver Backers Be Next?….The Cool Start-up Opens Up its API To the World’s Vloggers!
VC’s Hit Big Time with YouTube — Could Revver Backers Be Next?….The Cool Start-up Opens Up its API To the World’s Vloggers!
10 Oct 2006
Beet.TV Bulletin:  Google Gobbles YouTube…Why is This a Smart Buy for Google?  Forrester’s Charlene Li Has Figured it Out
Beet.TV Bulletin: Google Gobbles YouTube…Why is This a Smart Buy for Google? Forrester’s Charlene Li Has Figured it Out
9 Oct 2006
24/7’s Jeff Marcus Declares:  Interactive Video Advertising on Web Pages Work!
24/7’s Jeff Marcus Declares: Interactive Video Advertising on Web Pages Work!
4 Oct 2006
Pre-Roll Video Advertising is “Annoying” to Consumers — Marketers Need a New Gamebook, Forrester Research Analyst Brian Haven Concludes
Pre-Roll Video Advertising is “Annoying” to Consumers — Marketers Need a New Gamebook, Forrester Research Analyst Brian Haven Concludes
3 Oct 2006
Flash is the Platform for Online Video Ads, Declares DoubleClick’s Ari Paparo….You Gotta “Digg This:”  Diggnation Cops Venture Funding!
Flash is the Platform for Online Video Ads, Declares DoubleClick’s Ari Paparo….You Gotta “Digg This:” Diggnation Cops Venture Funding!
25 Sep 2006
TV or PC: Where Will Video be Consumed?  Emmy New Media Chief Weighs In
TV or PC: Where Will Video be Consumed? Emmy New Media Chief Weighs In
20 Sep 2006
Wall Street Embraces Streaming Video:  JumpTV Goes Public with Morgan Stanley
Wall Street Embraces Streaming Video: JumpTV Goes Public with Morgan Stanley
18 Sep 2006
Online Video Advertisers Take Note:  Don’t Look to Clicks as a Measure of Effectiveness, Declares IAB Chief Greg Stuart
Online Video Advertisers Take Note: Don’t Look to Clicks as a Measure of Effectiveness, Declares IAB Chief Greg Stuart
11 Sep 2006
VideoEgg Set to Launch New Advertising Platform for Consumer Generated Video, Ad Age Reports
VideoEgg Set to Launch New Advertising Platform for Consumer Generated Video, Ad Age Reports
22 Aug 2006
Where’s the Money in Online Video? It’s About Advertising Placed on Searchable Video Clips, Predicts PodTech Founder John Furrier
Where’s the Money in Online Video? It’s About Advertising Placed on Searchable Video Clips, Predicts PodTech Founder John Furrier
18 Aug 2006
Online Video Advertising:  Banners May Not Work, Says Forrester’s Charlene Li
Online Video Advertising: Banners May Not Work, Says Forrester’s Charlene Li
9 Aug 2006
“Millionaire/Wife Swap” Producer Michael Davies is Making Cool Tech Videos for Yahoo!
“Millionaire/Wife Swap” Producer Michael Davies is Making Cool Tech Videos for Yahoo!
7 Aug 2006
New York Times Advertising Columnist Declares NYC is Center of the Universe (Again, Finally, After 15 Years!)
New York Times Advertising Columnist Declares NYC is Center of the Universe (Again, Finally, After 15 Years!)
12 Jul 2006
Snakes, Pirates, Songs – Oh My! Forrester’s Charlene Li Talks Advertising and UGC
Snakes, Pirates, Songs – Oh My! Forrester’s Charlene Li Talks Advertising and UGC
7 Jul 2006
Top Microsoft Video Strategist to Corporations: Take a Lesson from al-Qaeda…and You Better Embrace “Reactive Media” Pronto
Top Microsoft Video Strategist to Corporations: Take a Lesson from al-Qaeda…and You Better Embrace “Reactive Media” Pronto
18 Jun 2006