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Playlists & Series

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Georgia-Pacific CMO Bergsma: Investing in Employees Leads to Better Outcomes
17 Oct 2019
SAP’s Tillman Has Fun Finding Influencers Through TV
17 Oct 2019
Marketers Need to React in Real Time: MillerCoors’ Feinberg
17 Oct 2019
IBM’s Rangaiah on Moving Beyond Advertising to Customer Experiences
17 Oct 2019
IBM’s Hammer: A Brand Is a Great Place for Creatives
16 Oct 2019
Relevant Marketing and Products Will Win: Anheuser-Busch’s Marcondes
16 Oct 2019
Aetna’s Edelman: A Multicultural Approach to Employee Training Makes Better Marketers
16 Oct 2019
Dunkin’s Weisman: Constant Innovation Is Key to Survival
10 Oct 2019
PSA for Children of Puerto Rico Reaches 3.5 Million U.S. TV Home, Nielsen
10 Oct 2019
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
Triad to Help Brands Build Shopper Marketing Strategies Via New Unit
9 Oct 2019
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
8 Oct 2019
GroupM’s New Majority Ready Initiative Aims to Prepare Media for More Diverse Audiences
8 Oct 2019
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
8 Oct 2019
Viewers Like Ads, But Not Too Often: Xandr Research
8 Oct 2019
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
7 Oct 2019
Gray’s Howell Welcomes ‘Game-Changing’ ATSC 3.0 Standards
7 Oct 2019
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