Advertising

New York Times Among Publishers Embracing Creative Data Optimization
New York Times Among Publishers Embracing Creative Data Optimization
27 Feb 2016
ConvertMedia Sees Outstream Video As Unlocking TV Budget Vaults
ConvertMedia Sees Outstream Video As Unlocking TV Budget Vaults
26 Feb 2016
For Outstream To Grow, ‘Keep It Simple,’ Virool, Genesis and Convert Media
For Outstream To Grow, ‘Keep It Simple,’ Virool, Genesis and Convert Media
23 Feb 2016
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
19 Feb 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
18 Feb 2016
Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson
Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson
17 Feb 2016
With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak
16 Feb 2016
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
16 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
11 Feb 2016
Time Inc. Buys Viant w/ MySpace other AdTech Properties
11 Feb 2016
The World Won’t Be 100% Programmatic: Target’s Reiter
The World Won’t Be 100% Programmatic: Target’s Reiter
11 Feb 2016
Genesis Evolves In-Article Video Ads For Page Context
Genesis Evolves In-Article Video Ads For Page Context
11 Feb 2016
Programmatic 2.0 Is Here: Group M’s Kowan
10 Feb 2016
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan
10 Feb 2016
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
4 Feb 2016
One Screen Good, All Screens Better: Bloomberg’s Caine
One Screen Good, All Screens Better: Bloomberg’s Caine
3 Feb 2016
Hearst Reaches Maturity With Programmatic: Parker
Hearst Reaches Maturity With Programmatic: Parker
2 Feb 2016