Brand Safety

Playlists & Series

Viewability Measurement Must Be Independent: BrightRoll SVP
Viewability Measurement Must Be Independent: BrightRoll SVP
1 May 2014
VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands
VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands
28 Apr 2014
BrightRoll “Bakes-in” Viewability Authentication with Moat
BrightRoll “Bakes-in” Viewability Authentication with Moat
25 Apr 2014
Netflix Wants it Programmatic Ads on Premium Sites
Netflix Wants it Programmatic Ads on Premium Sites
26 Mar 2014
Advertisers Misled On Premium Placement: Jun’s Reichgut
Advertisers Misled On Premium Placement: Jun’s Reichgut
17 Mar 2014
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
20 Feb 2014
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
17 Feb 2014
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand Safety
7 Feb 2014
Adap.tv CEO: We are “fighting ad fraud until it disappears”
Adap.tv CEO: We are “fighting ad fraud until it disappears”
17 Jan 2014
NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts
NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts
8 Jan 2014
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
2 Dec 2013
Veenome’s Video Load Set To Grow After ‘Collective’ Deal
Veenome’s Video Load Set To Grow After ‘Collective’ Deal
21 Aug 2013
THE UGLY TRUTH OF ONLINE VIDEO: Nearly 40% of Impressions are a “Fraud,” Vindico’s Matt Timothy
17 Jul 2013
Video: Adweek’s Cooper on Risks for Publishers Around Native Advertising
Video: Adweek’s Cooper on Risks for Publishers Around Native Advertising
25 Jun 2013
Washington Post Evaluates Branded Video, Expands Video Programming Slate
26 Feb 2013
Dark Secret: Pirate Sites Profiting with Brand Advertising via Legit Ad Networks, Annenberg’s Taplin
18 Nov 2012
Premium Video Ad Inventory in Low Supply, Execs Says
24 Apr 2012
Online Video Ad Load Should be Much Higher, Execs Say
20 Apr 2012
Madison Avenue on Edge over Online Video: “Advertisers are Schizophrenic,” Tremor’s Jason Krebs
27 Nov 2011
Hollywood Execs: Quality is Key for Web Originals and Brands Need to Be Discreet
7 Oct 2011