Cross-Platform Strategy

Playlists & Series

Brightcove Lands Viacom, Discovery International as Customers
3 Nov 2012
Nielsen: Measuring Reach, Sales Lift Across Online & TV
31 Oct 2012
Hurricane Sandy Brings The Weather Channel Record 40 Million Video Views
29 Oct 2012
Bravo Ups Social Media Around Reality Series “Start-ups: Silicon Valley” with Influence Rankings
29 Oct 2012
Video Creators for the “Second Screen” win $300K Production Deal from Samsung
29 Oct 2012
Weather Channel Readies Universal Profile for Consumption Across “Four Screens”
28 Oct 2012
Shazam Powers “Second Screen” View of World Series, Presidential Elections Next
26 Oct 2012
Online GRPs Don’t Tell Full Story of Digital Campaigns, comScore’s FitzGerald
17 Oct 2012
TV Ad Buying to Become More “Digital,” Forrester’s Glantz
17 Oct 2012
Big Brand Marketers Embracing Programmatic Buying, Forrester’s O’Connell
16 Oct 2012
CBS Aims Big with Two-Screen Screen Offering around Big Events and TV Series
15 Oct 2012
BBC World News Head: IP-Delivered Video News to Best Cable/Satellite
13 Oct 2012
Allstate, Warby Parker Launch Addressable Ads, Starcom’s Scheppach Explains
9 Oct 2012
Microsoft Expects 100K Apps for Windows 8 in 90 Days, 400 Million Users by July
5 Oct 2012
Brightcove Launches Dual-Screen iPad App with Discovery Networks
3 Oct 2012
The New York Times Launches HTML5 Web App, Ups Commitment to iOS and Android
2 Oct 2012
CBS Rolls Out Second-Screen App for NCIS: LA, Part of Larger Social TV Strategy
1 Oct 2012
Monaco Media Forum: Silicon Alley Stars Heading to the Cote d’Azur in November
1 Oct 2012
Dailymotion Expands Live Music Programming with Virgin Mobile FreeFest Series
28 Sep 2012
Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms
19 Sep 2012