Cross-Platform Strategy

Playlists & Series

FreeWheel Inks Deal with NBC to Power Olympics Ad Insertion
11 Apr 2012
Digital Video Growth on Devices to Outpace PC Video Consumption, Videoplaza’s Tavakoli
3 Apr 2012
NBC’s Vivian Schiller: “Second Screen” Essential for Television
3 Apr 2012
MIT’s Jason Pontin: Media “Platform Agnosticism” is Dead, Long Live “Platform Committed”
28 Mar 2012
Demo in Mountain View: A Look at the Revamped Google TV with Shanna Preve
16 Mar 2012
Yahoo Rolling Out Tablet Features for Connected TVs this Quarter, Grows Connected TV Base
28 Feb 2012
Big Brand Marketers Eager for Digital Video Inventory, IAB’s Chief
21 Feb 2012
Videoplaza Raises $12 Million to Fund Expansion, Product Relaunch
17 Feb 2012
Cross-Platform Campaigns Boost Brand Recall 9X; Mobile Bumps Interaction 4X
8 Feb 2012
Nielsen Tracking Over-the-Top Viewing
25 Jan 2012
Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, YuMe-Nielsen Study Finds
25 Jan 2012
Scripps, Food Network Focuses on Search, Syndication for Online Video
24 Jan 2012
Scripps Sees Four to Five Times Increase Video Views via Tablet Use
17 Jan 2012
WPP’s Media Innovation Group on Social Media Integration and Creative
12 Jan 2012
TV Industry Needs More TV Everywhere Licensing Deals, Verizon Says
6 Jan 2012
Verizon-Comcast Mobile Deal Won’t Impact FiOS TV Service Competition
5 Jan 2012
Adobe Targets Big Market in Connected TVs; Market Slated to Reach 80 Million Units in 2012
4 Jan 2012
Finnish Broadcast Chief: The Problems with Native Apps, the Upside of HTML5
15 Dec 2011
The Times Launches “Vertical Apps” for Politics, Fashion
15 Dec 2011
Agencies, Publishers Evaluating Tablet Ad Models
8 Dec 2011