CTV

UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
30 Mar 2022
Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien
29 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell
28 Mar 2022
TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale
28 Mar 2022
To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
24 Mar 2022
Political Campaigns Can Boost Performance With Streaming Ads: Xandr’s Erik Brydges
24 Mar 2022
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
23 Mar 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
17 Mar 2022
Local CTV Ads Are Hot: MadHive’s Helfgott
15 Mar 2022
Beet Retreat Preview: Insights From Magnite’s Matt McLeggon, Sabio’s Jon Stimmel and VideoAmp’s Lisa Ciancarelli
14 Mar 2022
Streaming Video Ads Have Key Role in Midterm Elections: Uplift’s Jamie Patton
10 Mar 2022
How DCO Boosts ROI: Clinch’s MacIntosh
8 Mar 2022
Direct-to-Consumer Brand Partnerships Expand by 30%: Disney’s Michaela Giovengo
2 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
Roku’s Louqman Parampath Discusses Audience Guarantees for Streaming Video Ads
28 Feb 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
25 Feb 2022