CTV

What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus
18 Aug 2021
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
18 Aug 2021
Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier
12 Aug 2021
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
11 Aug 2021
Integral Ad Science Acquires Programmatic Sell-side Provider Publica for $220 Million
10 Aug 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
4 Aug 2021
Ad Metrics Are Evolving With Growth in Streaming Audiences: GroupM’s Bharad Ramesh
2 Aug 2021
#BeetCast: Laura Desmond on the DoubleVerify IPO & What’s Next in AdTech and Ad Agencies
2 Aug 2021
CTV Offers High Standards for Responsible Media: Xumo’s Colin Petrie-Norris & Essence’s Mike Fisher
28 Jul 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
27 Jul 2021
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
21 Jul 2021
#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront
19 Jul 2021
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
16 Jul 2021
‘Programmatic CTV Marketplace Has Changed Dramatically’: PubMatic’s Nicole Scaglione
15 Jul 2021
Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham
12 Jul 2021
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
12 Jul 2021