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Nielsen’s Hogue: OTT TV Measurement Is A Journey
Nielsen’s Hogue: OTT TV Measurement Is A Journey
9 Aug 2017
With Viewability Baked In, OTT Premium Video Is ‘The Major Trend’: FreeWheel’s Herve Brunet
With Viewability Baked In, OTT Premium Video Is ‘The Major Trend’: FreeWheel’s Herve Brunet
4 Aug 2017
First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT
First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT
3 Aug 2017
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
2 Aug 2017
Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future
Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future
1 Aug 2017
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
31 Jul 2017
Tru Optik & comScore Bring Demographic Ad Buying To Connected TV
Tru Optik & comScore Bring Demographic Ad Buying To Connected TV
31 Jul 2017
Tracking Trends In Programmatic Premium Video With FreeWheel’s Neil Smith
Tracking Trends In Programmatic Premium Video With FreeWheel’s Neil Smith
28 Jul 2017
NBCUniversal’s Denise Colella: ‘Best Upfront Ever’ With Big Demand For Data Products
NBCUniversal’s Denise Colella: ‘Best Upfront Ever’ With Big Demand For Data Products
26 Jul 2017
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
23 Jul 2017
MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
17 Jul 2017
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
17 Jul 2017
TV Still ‘Massively Important’ In LATAM Markets: MEC’s Renato de Paula
TV Still ‘Massively Important’ In LATAM Markets: MEC’s Renato de Paula
12 Jul 2017
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
12 Jul 2017
TV Ads Still About Creativity: FreeWheel’s Van Ullen
TV Ads Still About Creativity: FreeWheel’s Van Ullen
10 Jul 2017
Fewer Commercial Interruptions Benefit Viewers, Advertisers: truTV’s Chris Linn
Fewer Commercial Interruptions Benefit Viewers, Advertisers: truTV’s Chris Linn
6 Jul 2017
Advertisers Want Great Content At Scale: Time Inc.’s Rich Battista
Advertisers Want Great Content At Scale: Time Inc.’s Rich Battista
6 Jul 2017
FreeWheel Council for Premium Video Europe Debuts At Cannes With Major Industry Support
FreeWheel Council for Premium Video Europe Debuts At Cannes With Major Industry Support
6 Jul 2017
Addressable TV Market Will Double This Year, Troiano Says
Addressable TV Market Will Double This Year, Troiano Says
4 Jul 2017
Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
29 Jun 2017