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Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
Neustar’s Slyter Considers Data Sets For Linear TV Play
Neustar’s Slyter Considers Data Sets For Linear TV Play
4 May 2017
IAB’s Rothenberg Says Digital Video Via OTT, Mobile Now A ‘Mainstream Consumer Medium’
IAB’s Rothenberg Says Digital Video Via OTT, Mobile Now A ‘Mainstream Consumer Medium’
4 May 2017
Hulu Sticks With Dynamic Ads For Live TV Service
Hulu Sticks With Dynamic Ads For Live TV Service
4 May 2017
Quality, Context And Environment Keys To Consumer Engagement: Bloomberg’s Grossman
Quality, Context And Environment Keys To Consumer Engagement: Bloomberg’s Grossman
3 May 2017
Live Video And Living Room Viewing Are Premium Growth Areas: FreeWheel’s Lawlor
Live Video And Living Room Viewing Are Premium Growth Areas: FreeWheel’s Lawlor
23 Apr 2017
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
19 Apr 2017
Innovid’s Chalozin On Internet TV’s UX Imperative
Innovid’s Chalozin On Internet TV’s UX Imperative
18 Apr 2017
Programmatic TV Update:  DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
9 Apr 2017
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
With Context A Key Sales Driver, Digital Media Needs A ‘Deep Dive’: Nielsen Catalina’s Feigenson
9 Apr 2017
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
5 Apr 2017
Fox’s true[X] Reaps Awards For Interactive Ads
Fox’s true[X] Reaps Awards For Interactive Ads
5 Apr 2017
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees
3 Apr 2017
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
3 Apr 2017
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
27 Mar 2017
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement
23 Mar 2017
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
NBCU’s Optimization Offerings No Longer Limited To Upfront Or Scatter Buys, Says Colella
23 Mar 2017
Hulu Taps Ad-Tech Partners For Upcoming Live TV Service
Hulu Taps Ad-Tech Partners For Upcoming Live TV Service
21 Mar 2017
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
21 Mar 2017
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
20 Mar 2017