Data and Identity

Playlists & Series

Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
6 Dec 2016
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
7 Nov 2016
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna
6 Nov 2016
AcuityAds To Follow 140 Deal With More Acquisitions
AcuityAds To Follow 140 Deal With More Acquisitions
16 Oct 2016
Teads Offers Personalized Video Ads After Brainient Acquisition
Teads Offers Personalized Video Ads After Brainient Acquisition
12 Sep 2016
Videology Boosts Demographic Targeting With Publisher Data
Videology Boosts Demographic Targeting With Publisher Data
21 Aug 2016
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
18 Aug 2016
Advertisers Can Pool Their Data In Nascent Experian/Neustar Offering
1 Jul 2016
Experian, Neustar Join Forces In Onboarding And Activation Of Offline Data
30 Jun 2016
Beet Commentary: “Building the Adaptable Media Enterprise”: “The Power of the Forecast to Improve Business Results”
29 Jun 2016
Cardlytics: From Mobile Banking To Television Audience Targeting
Cardlytics: From Mobile Banking To Television Audience Targeting
21 Jun 2016
Beet Commentary: “Building the Adaptable Media Enterprise” – Kaizen for Media
19 Jun 2016
IPG Mediabrands’ Baxter: No More ‘Set And Forget’ Media Duties
17 Jun 2016
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
16 Jun 2016
NBCUniversal Promoting Cross-Platform Measurement Competition
NBCUniversal Promoting Cross-Platform Measurement Competition
13 Jun 2016
Turner Arms Itself With Analytics And Research To Counter TV Budget Raiders
13 Jun 2016
TiVo Research: Programmatic TV Spend Could Rise To 10% Of Market In 12 Months
12 Jun 2016
Time For Data To Fuel Creativity, Maxus’ Pattison Says
12 Jun 2016
Initiative’s Magel Seeks Marriage Of Art And Science In Cannes
24 May 2016
PHD: Data + Creativity = Yin And Yang, Not A Struggle
24 May 2016