Data and Identity

Playlists & Series

MediaLink: Brands See Addressable TV As Worthwhile But Seek Its Position in Planning
23 May 2016
Initiative’s Magel: Goodbye Age/Sex Demos, Hello Passion And Partners
23 May 2016
Taboola Cites 1 Billion Users On Road To Personalized Web
16 May 2016
Future Of TV Relies On Brands Harnessing First-Party Data: PHD’s Atkinson
10 May 2016
GE Shuns GRP Buys, Likes To Purchase Behavior
9 May 2016
Bank Of America Seeks More Scale, Granularity From Addressable TV
4 May 2016
Republican Candidates ‘Incredibly Innovative’ In Ad Targeting
Republican Candidates ‘Incredibly Innovative’ In Ad Targeting
25 Mar 2016
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
14 Mar 2016
How Xaxis Views Unique Audiences, Programmatic Platform Consolidation
How Xaxis Views Unique Audiences, Programmatic Platform Consolidation
13 Mar 2016
Data Consulting a New Focus for Agencies, MediaVest’s Seifer
Data Consulting a New Focus for Agencies, MediaVest’s Seifer
10 Mar 2016
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
7 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
29 Feb 2016
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
29 Feb 2016
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
22 Feb 2016
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
21 Feb 2016
Time Inc. Buys Viant w/ MySpace other AdTech Properties
11 Feb 2016
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
4 Jan 2016