Data and Identity

Retailers Are The New Media Giants: Furious’ Swartz
16 Dec 2020
First-Party Data, AI Technology Will Sharpen Programmatic Ad Targeting: OMD’s George Manas
16 Dec 2020
Smart Speakers Are Key Ad Gateway to Connected Homes: TransUnion’s David Oliveira
16 Dec 2020
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
15 Dec 2020
Pathway to National Addressable Ads Goes Through VOD: Discovery’s Steve Silvestri
15 Dec 2020
Let’s Get First-Party Started: Havas Media’s Mann On Brands’ Data Activation
15 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
14 Dec 2020
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
14 Dec 2020
Streaming Audio Drives Shift in Measuring Car Dealer Visits: Force Marketing’s Jeff Brown
14 Dec 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
13 Dec 2020
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
10 Dec 2020
Privacy Concerns Make 0% Opt-In ‘Realistic’: OMD’s Luke Lambert
9 Dec 2020
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
8 Dec 2020
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
8 Dec 2020
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
7 Dec 2020
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
7 Dec 2020
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
2 Dec 2020
Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms
2 Dec 2020
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