Data and Identity

Playlists & Series

Removing Cookies Cleans Up Ads: IBM Watson’s Carr
30 Mar 2020
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
30 Mar 2020
TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’
26 Mar 2020
Acxiom’s Baudino: Companies Need to Prioritize People-Based Marketing
26 Mar 2020
NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’
23 Mar 2020
Lotame’s Yeung Seeks Open Framework After Cookies
23 Mar 2020
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
19 Mar 2020
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
17 Mar 2020
Computing Power Can Convert Reluctant Advertisers: 605’S Horner
16 Mar 2020
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
11 Mar 2020
Xandr’s Paley Mulls Life After Cookies
11 Mar 2020
Luma’s Terry Kawaja: ‘There’s a Lot at Stake’ in the Streaming Wars
9 Mar 2020
TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’
9 Mar 2020
LiveRamp’s Travis Clinger: ‘We Have an Opportunity to Transform the Industry’
9 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
6 Mar 2020
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
6 Mar 2020
End Of Cookies Is Good News: LiveRamp’s Howe
5 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
3 Mar 2020