Data and Identity

Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’
15 Apr 2020
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
13 Apr 2020
Walled Gardens Will Benefit From Pandemic: Fromm
9 Apr 2020
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
7 Apr 2020
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
30 Mar 2020
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
30 Mar 2020
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
30 Mar 2020
The Quest For Common Measurement: Amobee’s Schleider
27 Mar 2020
TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’
26 Mar 2020
Acxiom’s Baudino: Companies Need to Prioritize People-Based Marketing
26 Mar 2020
eBay’s Scott Kelliher: Flexibility, Not Standardization, Is Key to Success
26 Mar 2020
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
25 Mar 2020
NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’
23 Mar 2020
Lotame’s Yeung Seeks Open Framework After Cookies
23 Mar 2020
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
19 Mar 2020
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
17 Mar 2020
Computing Power Can Convert Reluctant Advertisers: 605’S Horner
16 Mar 2020
Luma’s Terry Kawaja: ‘There’s a Lot at Stake’ in the Streaming Wars
9 Mar 2020
TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’
9 Mar 2020
LiveRamp’s Travis Clinger: ‘We Have an Opportunity to Transform the Industry’
9 Mar 2020
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