Data and Identity

Playlists & Series

Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting
Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting
17 May 2017
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
9 May 2017
Conagra’s Hughes: Everyone’s Gone Live At The Digital Content NewFronts
Conagra’s Hughes: Everyone’s Gone Live At The Digital Content NewFronts
7 May 2017
Time Inc.’s Elders On Enterprise Selling, New Video-First Brand Coinage
Time Inc.’s Elders On Enterprise Selling, New Video-First Brand Coinage
7 May 2017
comScore Expanding “Total Home” Cross Screen Measurement
comScore Expanding “Total Home” Cross Screen Measurement
7 May 2017
Neustar’s Slyter Considers Data Sets For Linear TV Play
Neustar’s Slyter Considers Data Sets For Linear TV Play
4 May 2017
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
2 May 2017
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
1 May 2017
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
Engagement, Reach Key To Broadcasters’ Digital Survival: Accenture Study
1 May 2017
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
30 Apr 2017
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
27 Apr 2017
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
27 Apr 2017
NBCUniversal’s Bhatia: ‘Broad Swath’ Of Industry Categories Opt For Audience Guarantees
NBCUniversal’s Bhatia: ‘Broad Swath’ Of Industry Categories Opt For Audience Guarantees
26 Apr 2017
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
26 Apr 2017
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
25 Apr 2017
Starcom’s Richman Welcomes TV Networks’ Data Plays
Starcom’s Richman Welcomes TV Networks’ Data Plays
24 Apr 2017
Tapad’s O’Loughlin Targets Humans Using Diverse Data
Tapad’s O’Loughlin Targets Humans Using Diverse Data
20 Apr 2017
Predicting Human Behavior ‘Scary And Exciting’ To Starcom’s Stopulos
Predicting Human Behavior ‘Scary And Exciting’ To Starcom’s Stopulos
19 Apr 2017
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
19 Apr 2017
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV
17 Apr 2017