Data and Identity

Playlists & Series

How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
21 Mar 2017
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics
20 Mar 2017
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption
19 Mar 2017
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
19 Mar 2017
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
16 Mar 2017
BoA’s Paskalis Has Three Key Questions For Mobile Ads
BoA’s Paskalis Has Three Key Questions For Mobile Ads
13 Mar 2017
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
Facebook’s Slotwiner: Advertiser ROI Questions Getting More Sophisticated
13 Mar 2017
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg
8 Mar 2017
Turner’s Speciale On App Partnerships, Honing In On Network Fans
Turner’s Speciale On App Partnerships, Honing In On Network Fans
6 Mar 2017
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
2 Mar 2017
App Audience Is Smaller But Better: CNN’s Wellen
App Audience Is Smaller But Better: CNN’s Wellen
2 Mar 2017
Global Telcos Up The Ante On Advertising And Content: Havas’ Delport
Global Telcos Up The Ante On Advertising And Content: Havas’ Delport
1 Mar 2017
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
22 Feb 2017
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
22 Feb 2017
Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr
Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr
14 Feb 2017
Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta
Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta
12 Feb 2017
Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising
Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising
8 Feb 2017
comScore’s Fetters: Digital Buy Side Wants Audience Quality, Ecosystem Cleanup
comScore’s Fetters: Digital Buy Side Wants Audience Quality, Ecosystem Cleanup
3 Feb 2017
Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation
Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation
3 Feb 2017
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
26 Jan 2017
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