Data and Identity

TV Networks Face Big Changes In Quest For Audience: SintecMedia’s Brown
TV Networks Face Big Changes In Quest For Audience: SintecMedia’s Brown
9 May 2017
Tobaccowala At The NewFronts: Of Creativity, New Players And ‘Dinosaur Companies’ Coming Alive Again
Tobaccowala At The NewFronts: Of Creativity, New Players And ‘Dinosaur Companies’ Coming Alive Again
9 May 2017
comScore Expanding “Total Home” Cross Screen Measurement
comScore Expanding “Total Home” Cross Screen Measurement
7 May 2017
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
Local TV Will Take National Spending: comScore’s Walsh
Local TV Will Take National Spending: comScore’s Walsh
4 May 2017
Neustar’s Slyter Considers Data Sets For Linear TV Play
Neustar’s Slyter Considers Data Sets For Linear TV Play
4 May 2017
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
3 May 2017
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives
2 May 2017
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
Fox’s Levine Traces OpenAP Origins, Hints At Digital To Come
1 May 2017
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
30 Apr 2017
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
UM’s Stimmel Assesses Advanced Audience Targeting And ‘The Hulu’ Of Data
27 Apr 2017
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
27 Apr 2017
NBCUniversal’s Bhatia: ‘Broad Swath’ Of Industry Categories Opt For Audience Guarantees
NBCUniversal’s Bhatia: ‘Broad Swath’ Of Industry Categories Opt For Audience Guarantees
26 Apr 2017
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
25 Apr 2017
Starcom’s Richman Welcomes TV Networks’ Data Plays
Starcom’s Richman Welcomes TV Networks’ Data Plays
24 Apr 2017
Tapad’s O’Loughlin Targets Humans Using Diverse Data
Tapad’s O’Loughlin Targets Humans Using Diverse Data
20 Apr 2017
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
19 Apr 2017
Programmers Are Making TV Ads Audience-Based:  explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
17 Apr 2017
Assembly’s Lee: Short On Silos, Big On Data And Transparency
Assembly’s Lee: Short On Silos, Big On Data And Transparency
17 Apr 2017
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
16 Apr 2017