Data and Identity

Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter
19 Mar 2017
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson
16 Mar 2017
Turner’s Speciale On App Partnerships, Honing In On Network Fans
Turner’s Speciale On App Partnerships, Honing In On Network Fans
6 Mar 2017
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
2 Mar 2017
Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets
Kantar Technology Selected For Next Steps In Tracking Ad, Media Assets
22 Feb 2017
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
Sequent Study For CIMM Identifies Cross-Platform Attribution Challenges
22 Feb 2017
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
CIMM’s Clarke On The ‘Tricky Challenge’ Of Cross-Platform Measurement
22 Feb 2017
Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr
Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr
14 Feb 2017
Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta
Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta
12 Feb 2017
Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising
Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising
8 Feb 2017
comScore’s Fetters: Digital Buy Side Wants Audience Quality, Ecosystem Cleanup
comScore’s Fetters: Digital Buy Side Wants Audience Quality, Ecosystem Cleanup
3 Feb 2017
Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation
Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation
3 Feb 2017
IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds
IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds
31 Jan 2017
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing
26 Jan 2017
CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
26 Jan 2017
How Experian Helped Toyota Track Drivers, From TV To Showroom
How Experian Helped Toyota Track Drivers, From TV To Showroom
25 Jan 2017
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
25 Jan 2017
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
More Uniform Standards Would Advance One-To-One Targeting: VM1’s Shlachter
24 Jan 2017
Adobe’s Foster: Brands Should Focus More On What Consumers Want
Adobe’s Foster: Brands Should Focus More On What Consumers Want
18 Jan 2017
4C’s Goldman Sees Ad Opportunity Become Reality
4C’s Goldman Sees Ad Opportunity Become Reality
16 Jan 2017