Data and Identity

Playlists & Series

SpotX’s Siotis On Census-Level Data: ‘Still Quite Siloed’
SpotX’s Siotis On Census-Level Data: ‘Still Quite Siloed’
12 Dec 2016
4C Insights Knows Who’s Being Social, Who’s Skipping Commercials
4C Insights Knows Who’s Being Social, Who’s Skipping Commercials
12 Dec 2016
Liberty Global Empowers Broadcasters For Addressable TV, John Paul Says
Liberty Global Empowers Broadcasters For Addressable TV, John Paul Says
11 Dec 2016
Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo
Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo
11 Dec 2016
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
9 Dec 2016
UK Close To Picking Hybrid TV Measurement Supplier
UK Close To Picking Hybrid TV Measurement Supplier
8 Dec 2016
Data Will Get Linked Up In 2017, Experian’s Danaher Says
Data Will Get Linked Up In 2017, Experian’s Danaher Says
8 Dec 2016
IP Delivery Means Smarter Targeting, Reduced Ad Loads: Fox’s Marchese
IP Delivery Means Smarter Targeting, Reduced Ad Loads: Fox’s Marchese
7 Dec 2016
For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars
For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars
6 Dec 2016
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
6 Dec 2016
Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
6 Dec 2016
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
5 Dec 2016
Furious Corp.’s Swartz: Disparate CMS Systems Hinder Media Companies
Furious Corp.’s Swartz: Disparate CMS Systems Hinder Media Companies
5 Dec 2016
Automation And Standards Will Propel Growth Of Addressable TV, Says Modi’s Power
Automation And Standards Will Propel Growth Of Addressable TV, Says Modi’s Power
4 Dec 2016
Acxiom’s Schmitt On Porting Online Campaigns To TV
Acxiom’s Schmitt On Porting Online Campaigns To TV
4 Dec 2016
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
1 Dec 2016
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
1 Dec 2016
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
1 Dec 2016
Consultant Prohaska: Addressable TV No Longer Just Theory
Consultant Prohaska: Addressable TV No Longer Just Theory
30 Nov 2016
Media Research Is Now Data Science: TiVo’s FitzGerald
Media Research Is Now Data Science: TiVo’s FitzGerald
30 Nov 2016