Data and Identity

Playlists & Series

Turner Uses Data To Target And Tailor Creative, Strober Says
Turner Uses Data To Target And Tailor Creative, Strober Says
25 Oct 2016
IPG’s Media Lab Is Agency’s Spotter For Tech Trends, Simon Says
IPG’s Media Lab Is Agency’s Spotter For Tech Trends, Simon Says
16 Oct 2016
AcuityAds To Follow 140 Deal With More Acquisitions
AcuityAds To Follow 140 Deal With More Acquisitions
16 Oct 2016
Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
Human Capital, Digital Decisioning Focus Of Beet.TV Political Ads Panel
13 Oct 2016
Brand Marketing Remains Key for Hotel Chain, But Social & Loyalty Key Too
Brand Marketing Remains Key for Hotel Chain, But Social & Loyalty Key Too
13 Oct 2016
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
12 Oct 2016
Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy
Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy
11 Oct 2016
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki
10 Oct 2016
Oracle’s Marketing Cloud Aims To Solve Silos, Kathuria Says
Oracle’s Marketing Cloud Aims To Solve Silos, Kathuria Says
6 Oct 2016
Weather Company Taps IBM’s Watson to Deliver Targeted Ads
Weather Company Taps IBM’s Watson to Deliver Targeted Ads
6 Oct 2016
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
5 Oct 2016
Advance Local Sees More Consultative Demand Amid Programmatic Evolution
Advance Local Sees More Consultative Demand Amid Programmatic Evolution
5 Oct 2016
Politico: Thinking Like Campaigns To Target, Influence Readers
Politico: Thinking Like Campaigns To Target, Influence Readers
2 Oct 2016
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
30 Sep 2016
AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’
AOL’s Kline Sees Location-Based Mobile As ‘Untapped Frontier’
30 Sep 2016
Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
30 Sep 2016
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
30 Sep 2016
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
Half Of Ads Are Mistargeted: Facebook Atlas’ Webb
29 Sep 2016
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
25 Sep 2016
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
Pendulum Swings To Premium Video But Viewer Fragmentation Challenging: FreeWheel’s Rooke
22 Sep 2016