Data and Identity

‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
20 Nov 2016
Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski
Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski
20 Nov 2016
Publishers Suffering ‘Data Leakage’: DashBid CEO Herman
Publishers Suffering ‘Data Leakage’: DashBid CEO Herman
19 Nov 2016
Now Car Makers Can Find Specific Customers On TV, Through Videology
Now Car Makers Can Find Specific Customers On TV, Through Videology
17 Nov 2016
How To Turn Mobile App Users Before They Churn: Localytics’ Aggarwal
How To Turn Mobile App Users Before They Churn: Localytics’ Aggarwal
14 Nov 2016
From MAC To IP And Beyond: MODI’s Bologna Surveys Addressable TV Future
From MAC To IP And Beyond: MODI’s Bologna Surveys Addressable TV Future
13 Nov 2016
Confirming User Identity Key Concern In Mobile Marketing: Syniverse’s Clark
Confirming User Identity Key Concern In Mobile Marketing: Syniverse’s Clark
13 Nov 2016
Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data
Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data
10 Nov 2016
As Advertising Follows Content, Expect More Addressable Options: Samba.tv’s Ackerman
As Advertising Follows Content, Expect More Addressable Options: Samba.tv’s Ackerman
9 Nov 2016
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
9 Nov 2016
Furious Corp.’s Swartz On Corralling Disparate Media Company Data, Systems
Furious Corp.’s Swartz On Corralling Disparate Media Company Data, Systems
8 Nov 2016
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
7 Nov 2016
Marketing Exists in a “Liquid State,” Deloitte’s Schulman
Marketing Exists in a “Liquid State,” Deloitte’s Schulman
6 Nov 2016
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
3 Nov 2016
Influx Of Digital Media Forcing Rethink Of TV Targeting: TiVo’s Zamaniyan
2 Nov 2016
Scale Is Key To Addressable TV: Neustar’s Dethero
Scale Is Key To Addressable TV: Neustar’s Dethero
2 Nov 2016
‘Connection Science’ Unlocks The Future Of Identity, Neustar’s Wolfe Pereira Reckons
‘Connection Science’ Unlocks The Future Of Identity, Neustar’s Wolfe Pereira Reckons
28 Oct 2016
AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
27 Oct 2016
Turner Uses Data To Target And Tailor Creative, Strober Says
Turner Uses Data To Target And Tailor Creative, Strober Says
25 Oct 2016
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
24 Oct 2016
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