Data and Identity

Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
15 Sep 2016
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
15 Sep 2016
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
9 Sep 2016
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
GroupM’s Montgomery: Apply U.S. Learnings On Digital Advertising Fraud, Viewability To The Rest Of The World
7 Sep 2016
Medialets Grows Globally While Debunking The Notion That ‘Mobile Is Too Hard’
Medialets Grows Globally While Debunking The Notion That ‘Mobile Is Too Hard’
23 Aug 2016
Videology Boosts Demographic Targeting With Publisher Data
Videology Boosts Demographic Targeting With Publisher Data
21 Aug 2016
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
16 Aug 2016
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
16 Aug 2016
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
10 Aug 2016
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
10 Aug 2016
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
8 Aug 2016
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
7 Aug 2016
Experian’s Pinnow: Addressable TV Sophisticated But Not Difficult
Experian’s Pinnow: Addressable TV Sophisticated But Not Difficult
4 Aug 2016
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
2 Aug 2016
Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People
Tru Optik Goes Over The Top To Track Media Consumption Of 500 Million People
2 Aug 2016
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
Experian Looking To ‘Unite The Nations’ In Cross-Channel Targeting, Measurement
1 Aug 2016
DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale
DISH: Infrastructure, Not Inventory, Holding Back Greater Addressable TV Scale
1 Aug 2016
Digital Ads Beginning To Resemble Direct Mail: Merkle’s Delaney
Digital Ads Beginning To Resemble Direct Mail: Merkle’s Delaney
27 Jul 2016
Nielsen Catalina: Looking Beyond Cross-Screen To Cross-Media Measurement
24 Jul 2016
Data-Driven ESPN, NBCU And Turner Were Upfront Standouts: BOA’s Paskalis
24 Jul 2016