Data and Identity

Playlists & Series

Spotify Offers Listener ‘Intimacy’ For Brands, Tour Planning For Artists
28 Jun 2016
Yahoo Steps Up Content Marketing Game With ‘Storytellers’ Offering
Yahoo Steps Up Content Marketing Game With ‘Storytellers’ Offering
27 Jun 2016
MasterCard: From Story Teller To Story Maker, Says Global Media Chief Jankowski
27 Jun 2016
Industry Should Spend More Time Mapping The Messaging Ecosystem, Says Bough Of Mondelez
26 Jun 2016
Data Helps Creative To Resonate With Consumer Targets: comScore’s Fetters
26 Jun 2016
Brand Stories Connect Data, Content & Desire: Publicis’ Jacob
22 Jun 2016
OMD’s Winkler Wonders Whether TV Viewers Will Notice Ad Reduction
21 Jun 2016
TiVo Research: The “Switzerland” Of TV Viewing Intelligence
21 Jun 2016
MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices
21 Jun 2016
Cardlytics: From Mobile Banking To Television Audience Targeting
Cardlytics: From Mobile Banking To Television Audience Targeting
21 Jun 2016
Turner Arms Itself With Analytics And Research To Counter TV Budget Raiders
13 Jun 2016
Invidi’s CMO Seeks TV Data On Global Expansion Curve
12 Jun 2016
Time For Data To Fuel Creativity, Maxus’ Pattison Says
12 Jun 2016
Targeted Ads Need Standards for Creativity, GroupM’ Tilds
9 Jun 2016
Moat CEO Goodhart: Industry Stuck On Measuring Impressions
8 Jun 2016
How ‘Experimental Design’ Can Make Media Buying Smarter, Vodafone & DataXu explain
8 Jun 2016
GroupM Well Beyond Addressable TV Testing: Modi Media’s Power
7 Jun 2016
Data-Driven Creative ‘Pure Magic’ To Nielsen Exec And Cannes Judge Zagorski
7 Jun 2016
Digital Is Complete Only When It Disappears: DataXu’s Baker
5 Jun 2016
MediaCom’s McGlashan On The ‘Progressively Exciting’ Nexus of Creativity, Technology
2 Jun 2016