Data and Identity

Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna
9 Dec 2016
No Point In Point Solutions For Videology’s Jamboretz
No Point In Point Solutions For Videology’s Jamboretz
8 Dec 2016
Data Will Get Linked Up In 2017, Experian’s Danaher Says
Data Will Get Linked Up In 2017, Experian’s Danaher Says
8 Dec 2016
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
6 Dec 2016
Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
6 Dec 2016
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
5 Dec 2016
Furious Corp.’s Swartz: Disparate CMS Systems Hinder Media Companies
Furious Corp.’s Swartz: Disparate CMS Systems Hinder Media Companies
5 Dec 2016
Acxiom’s Schmitt On Porting Online Campaigns To TV
Acxiom’s Schmitt On Porting Online Campaigns To TV
4 Dec 2016
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
1 Dec 2016
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
1 Dec 2016
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
1 Dec 2016
Media Research Is Now Data Science: TiVo’s FitzGerald
Media Research Is Now Data Science: TiVo’s FitzGerald
30 Nov 2016
Kristin Dolan Maps The Road Ahead For Data And Analytics Provider 605
Kristin Dolan Maps The Road Ahead For Data And Analytics Provider 605
28 Nov 2016
DataXu’s Tellefsen Draws ‘Graph Of Graphs’ For TV Targeting Data
DataXu’s Tellefsen Draws ‘Graph Of Graphs’ For TV Targeting Data
28 Nov 2016
‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says
‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says
27 Nov 2016
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
27 Nov 2016
Advanced TV Specialist Scheppach: Addressable Works For All Advertisers
Advanced TV Specialist Scheppach: Addressable Works For All Advertisers
23 Nov 2016
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
23 Nov 2016
Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases
Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases
22 Nov 2016
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
Advanced TV Targeting Early In A ‘Mega Trend’: comScore’s Livek
21 Nov 2016