Data and Identity

Playlists & Series

Flexibility And Easier Data Use Will Help Publishers In Future Elections: Hearst’s Parker
Flexibility And Easier Data Use Will Help Publishers In Future Elections: Hearst’s Parker
21 Sep 2016
TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
20 Sep 2016
Four Reasons 4C’s Neuhauser Is Taking A $26m Investment
Four Reasons 4C’s Neuhauser Is Taking A $26m Investment
20 Sep 2016
Next Wave Of Political Programmatic Brings Better CRM And More Native Messaging: Prohaska CEO
Next Wave Of Political Programmatic Brings Better CRM And More Native Messaging: Prohaska CEO
19 Sep 2016
Regional Expansion Fuels POLITICO’s Audience Targeting Credentials In 2016 Election Cycle
Regional Expansion Fuels POLITICO’s Audience Targeting Credentials In 2016 Election Cycle
18 Sep 2016
Agencies Must Put Data At Center Of New Bundle: MediaLink’s Kassan
Agencies Must Put Data At Center Of New Bundle: MediaLink’s Kassan
16 Sep 2016
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
Advance Local’s Sutton Sees Bid Demand for Digital Advertising in Politics
15 Sep 2016
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
Without Household-Level Data, ‘Average’ Frequency For Political Campaigns Can Be Scary: comScore’s Davidsen
15 Sep 2016
Creatives, Data And Machines Yield Smart (Not Big) Data: Xaxis’ Pangis
Creatives, Data And Machines Yield Smart (Not Big) Data: Xaxis’ Pangis
12 Sep 2016
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
Marriage Of comScore And Rentrak Yielding Beta Data For Client Insights
9 Sep 2016
Medialets Grows Globally While Debunking The Notion That ‘Mobile Is Too Hard’
Medialets Grows Globally While Debunking The Notion That ‘Mobile Is Too Hard’
23 Aug 2016
Videology Boosts Demographic Targeting With Publisher Data
Videology Boosts Demographic Targeting With Publisher Data
21 Aug 2016
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
18 Aug 2016
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
16 Aug 2016
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
Experian: Turning A ‘Small Piece Of The Truth’ Into Scalable Advertising Targets
16 Aug 2016
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
Agencies Want TV Operators To Stop ‘Hoarding’ Ad Data: GroupM, Publicis & IPG Execs Explain
10 Aug 2016
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
8 Aug 2016
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
Expense, Difficulty Are Misconceptions About Addressable TV: Experian’s Danaher
7 Aug 2016
Experian’s Pinnow: Addressable TV Sophisticated But Not Difficult
Experian’s Pinnow: Addressable TV Sophisticated But Not Difficult
4 Aug 2016
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
2 Aug 2016