Data and Identity

Playlists & Series

Data Consulting a New Focus for Agencies, MediaVest’s Seifer
Data Consulting a New Focus for Agencies, MediaVest’s Seifer
10 Mar 2016
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
9 Mar 2016
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
7 Mar 2016
Ditch Last-Click Attribution On Mobile: Google’s Carrington
Ditch Last-Click Attribution On Mobile: Google’s Carrington
7 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
29 Feb 2016
New York Times Among Publishers Embracing Creative Data Optimization
New York Times Among Publishers Embracing Creative Data Optimization
27 Feb 2016
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
22 Feb 2016
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
21 Feb 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
18 Feb 2016
Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors
Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors
18 Feb 2016
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
17 Feb 2016
Big Data is Driving Results for Virool’s Global Customers Big and Small
Big Data is Driving Results for Virool’s Global Customers Big and Small
17 Feb 2016
Time Inc. Buys Viant w/ MySpace other AdTech Properties
11 Feb 2016
Shaw Media Innovates On TV Ahead Of Corus Sale
Shaw Media Innovates On TV Ahead Of Corus Sale
28 Jan 2016
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
28 Jan 2016
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
22 Jan 2016
Alphonso’s Chordia On ‘Insane’ Targeting Possibilities
Alphonso’s Chordia On ‘Insane’ Targeting Possibilities
21 Jan 2016
TruOptik Helps Broadcasters Target BitTorrent Users With Ads
TruOptik Helps Broadcasters Target BitTorrent Users With Ads
20 Jan 2016