Data and Identity

Industry Should Spend More Time Mapping The Messaging Ecosystem, Says Bough Of Mondelez
26 Jun 2016
Time Inc. CEO Ripp: Magazines Excel At Reader Engagement And ROI
26 Jun 2016
Data Helps Creative To Resonate With Consumer Targets: comScore’s Fetters
26 Jun 2016
Brand Stories Connect Data, Content & Desire: Publicis’ Jacob
22 Jun 2016
OMD’s Winkler Wonders Whether TV Viewers Will Notice Ad Reduction
21 Jun 2016
TiVo Research: The “Switzerland” Of TV Viewing Intelligence
21 Jun 2016
MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices
21 Jun 2016
Cardlytics: From Mobile Banking To Television Audience Targeting
Cardlytics: From Mobile Banking To Television Audience Targeting
21 Jun 2016
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
16 Jun 2016
Magna Global’s Cohen On The ‘Big Bad Digital Bear’ And Multi-Source Data
14 Jun 2016
Invidi’s CMO Seeks TV Data On Global Expansion Curve
12 Jun 2016
Time For Data To Fuel Creativity, Maxus’ Pattison Says
12 Jun 2016
Data-Driven Creative ‘Pure Magic’ To Nielsen Exec And Cannes Judge Zagorski
7 Jun 2016
Hulu Favors Consumer Choice Over Commercial Overload
6 Jun 2016
Digital Is Complete Only When It Disappears: DataXu’s Baker
5 Jun 2016
Invidi’s Di Blasio Aims For ‘All-Glass’ Decisioning By Q4
1 Jun 2016
BOA’s Paskalis Fears Ad Blocking Over Fraud, Viewability
24 May 2016
Initiative’s Magel Seeks Marriage Of Art And Science In Cannes
24 May 2016
PHD: Data + Creativity = Yin And Yang, Not A Struggle
24 May 2016
Initiative’s Magel: Goodbye Age/Sex Demos, Hello Passion And Partners
23 May 2016