Data and Identity

Conversant’s Davis On Finding The Right Target For A Bikini Ad
19 Apr 2016
New NAB Group Aims To Wrestle Back TV Data Measurement
17 Apr 2016
TV Ad Veteran Tim Spengler Hails New Audience Targeting Methods
13 Apr 2016
Neustar’s MarketShare Teams With Simulmedia For Ad Analysis
12 Apr 2016
Nielsen: Deal For DISH Network Viewer Data Provides More Granular Insights
11 Apr 2016
Former Times Exec Zimbalist Brings His Digital Learning To Simulmedia
7 Apr 2016
Most Advertising Is Irrelevant: Quantcast’s Feldman Wants More
7 Apr 2016
Brands Want Data to Drive Business Objectives, UM’s Cacy
6 Apr 2016
Lotame Advancing People-Targeting With Cross-Device Data Fueled By Smart TV’s
1 Apr 2016
MEC Chief Kaplowitz On Agency Value And Holding Onto Those Young Hires
31 Mar 2016
Republican Candidates ‘Incredibly Innovative’ In Ad Targeting
Republican Candidates ‘Incredibly Innovative’ In Ad Targeting
25 Mar 2016
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
17 Mar 2016
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint
17 Mar 2016
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains
16 Mar 2016
Location Data Boosts Ad Effectiveness: Factual’s Jonas
Location Data Boosts Ad Effectiveness: Factual’s Jonas
13 Mar 2016
How Xaxis Views Unique Audiences, Programmatic Platform Consolidation
How Xaxis Views Unique Audiences, Programmatic Platform Consolidation
13 Mar 2016
Data Consulting a New Focus for Agencies, MediaVest’s Seifer
Data Consulting a New Focus for Agencies, MediaVest’s Seifer
10 Mar 2016
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
MODI Media’s Bologna: TiVo Precludes Data Stitching Common In Addressable TV World
7 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016