Data and Identity

Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
Data-Enabled Transactions Seen Fueling Cross-Platform Video Management, FeeWheel’s Smith
29 Feb 2016
New York Times Among Publishers Embracing Creative Data Optimization
New York Times Among Publishers Embracing Creative Data Optimization
27 Feb 2016
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
Merkle’s Delaney: Multi-Publisher Platform Safe Harbor For Integrating First-Party Data
22 Feb 2016
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
21 Feb 2016
Time Inc. Buys Viant w/ MySpace other AdTech Properties
11 Feb 2016
Shaw Media Innovates On TV Ahead Of Corus Sale
Shaw Media Innovates On TV Ahead Of Corus Sale
28 Jan 2016
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
28 Jan 2016
Alphonso’s Chordia On ‘Insane’ Targeting Possibilities
Alphonso’s Chordia On ‘Insane’ Targeting Possibilities
21 Jan 2016
TruOptik Helps Broadcasters Target BitTorrent Users With Ads
TruOptik Helps Broadcasters Target BitTorrent Users With Ads
20 Jan 2016
Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein
Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein
12 Jan 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
12 Jan 2016
Next for SpotX:  Deeper Targeting via Integration with Lotame, Krux, others
Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others
10 Jan 2016
Mac Delaney is Building Programmatic Practice at Merkle
9 Jan 2016
Beet Commentary: Top Takeaways from CES 2016 by Ashley J. Swartz
Beet Commentary: Top Takeaways from CES 2016 by Ashley J. Swartz
8 Jan 2016
CES is About Networked Data, Not People, says MEC’s Carl Fremont
CES is About Networked Data, Not People, says MEC’s Carl Fremont
6 Jan 2016
YuMe Expands Ad Alliance with Smart TV Makers
YuMe Expands Ad Alliance with Smart TV Makers
3 Jan 2016
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
30 Dec 2015
Behavioral Data + Technology = “Co-Dependance” Driving Media Innovation, MEC’s Fremont
Behavioral Data + Technology = “Co-Dependance” Driving Media Innovation, MEC’s Fremont
28 Dec 2015
Programmatic Is Big, Just Don’t Call it That, MediaLink’s Matt Spiegel
Programmatic Is Big, Just Don’t Call it That, MediaLink’s Matt Spiegel
19 Dec 2015
Local TV Stations Embracing Targeted Advertising via New Routes, MediaLink’s Karl Spangenberg explains
Local TV Stations Embracing Targeted Advertising via New Routes, MediaLink’s Karl Spangenberg explains
15 Dec 2015