Programmatic

Playlists & Series

RTB Poised for Higher CPMs for Video in 2013
18 Dec 2012
FreeWheel CTO: Dynamic “Stitching” Essential in Digital Ad Delivery
11 Dec 2012
Broadcasters, Cable Nets to Use Programmatic Buying Via Agency Desks, Scott Ferber
7 Dec 2012
FreeWheel CEO: “The Syndicated Video Economy is Kicking In Right Now”
6 Dec 2012
Vidillion CEO: The Landscape Of TV Viewing and Advertising Is Changing
25 Nov 2012
Madison Avenue is Approaching the Tipping Point for Programmatic Buying, Adobe’s Mellor
20 Nov 2012
AOL is Building a “Video Exchange” with Brightcove, Kaltura
16 Nov 2012
Global Marketers Look to Programmatic Buying for Video Advertising
15 Nov 2012
Tech Publisher IDG Embraces RTB with Data Management Platform
26 Oct 2012
Real-Time Buying Can Inform Media Planning, Strategy, Mindshare’s Andy Chapman
24 Oct 2012
More Private Exchanges Likely to Come in RTB, LiveRail says
24 Oct 2012
Group M’s Xaxis Audience Buying Unit on Pace to Expand to 26 Markets
23 Oct 2012
Commentary: The Shifting Valuations of Television vs. Digital Video
22 Oct 2012
Maxus’ Fineman: Programmatic Buying is Creating Greater Efficiency Around Online Video
21 Oct 2012
Dailymotion Nearly Doubles Video Views in United States to 232 Million; 20% of Audience is Mobile
18 Oct 2012
VivaKi’s Trading Desk Generating Higher CPM’s for Publishers
18 Oct 2012
Online GRPs Would Simplify Digital Video, TubeMogul’s Brett Wilson
17 Oct 2012
Big Brand Marketers Embracing Programmatic Buying, Forrester’s O’Connell
16 Oct 2012
AOL Says Video Syndication Biz is Booming, Monthly Views Reaching 1 Billion
16 Oct 2012
BrightRoll Launches Mobile Video Real-Time Bidding Platform
12 Oct 2012