Programmatic

Playlists & Series

First-Party Data, AI Technology Will Sharpen Programmatic Ad Targeting: OMD’s George Manas
16 Dec 2020
Programmatic-First Focus Applies to Addressable Ads: DISH’s Dave Antonelli
9 Dec 2020
Addressable TV Gets Real In 2021: Magna Global’s Anson
8 Dec 2020
CTV Becoming Mostly Programmatic: GroupM’s Moore
7 Dec 2020
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
7 Dec 2020
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
6 Dec 2020
‘Sky’s the Limit’ on Addressable Ad Growth: SpotX’s Matt McLeggon
6 Dec 2020
Fraud Follows The Money To TV: DoubleVerify’s Woolway
4 Dec 2020
Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms
2 Dec 2020
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
2 Dec 2020
Programmatic Campaigns Are Getting More Cohesive From ‘Pitch to Pay’: Magnite’s Adam Lowy
30 Nov 2020
DSPs Need Full Transparency: Simpli.fi’s Prioleau
19 Nov 2020
Tubi Extends Past “Programmatic First” as Business Builds
19 Nov 2020
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
18 Nov 2020
‘Patient-Modeled Audiences’ Improve Programmatic ROI for Healthcare Marketers: DeepIntent’s Chris Paquette
17 Nov 2020
Healthcare Media Embraces Programmatic Sales: Haymarket’s Louis Naimoli
9 Nov 2020
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
30 Oct 2020
CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
29 Oct 2020
Local TV Buys Gain From Digital Insights: Hudson MX’s Jay Stevens
26 Oct 2020
DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
22 Oct 2020