Programmatic

Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Connected TV Will ‘Outpace Market Expectations’: Disney’s Doug Fleming
2 Mar 2021
Cookieless Future Renews Focus on Sustainable Media: MiQ’s Jason Furlano
2 Mar 2021
Automated Media Sales Are Biggest Priority for Broadcasters: Cox’s Steve Pruett
28 Feb 2021
Media Fragmentation Drives Demand for Spend Data: OMG’s Nicolas Grand
25 Feb 2021
Programmatic Revenue Grows with CTV Popularity: ViacomCBS’s Leo O’Connor
18 Feb 2021
Physician-Focused Ad Market Is Changing Fast with Programmatic Growth: Klick Health’s Jacob Lustig
17 Feb 2021
Ad Serving is the Foundation of a CTV Tech Stack: Publica’s Ben Antier
15 Feb 2021
Samsung Scales Up Ad-Buying With DSP, PMP
10 Feb 2021
Magnite to Acquire SpotX from RTL Group for $1.17 Billion: Michael Barrett on Why This is the Time for AdTech
5 Feb 2021
Digital Audio Drives Ad Growth for Radio Broadcasters: WideOrbit’s John Morris
3 Feb 2021
Criteo is Growing its Massive Identity Graph with First-Party Data
2 Feb 2021
Toward Programmatic TV: Roku’s Parampath
1 Feb 2021
Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
25 Jan 2021
Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
24 Jan 2021
How To Drive CTV Ad Growth: Sling TV’s Tint
20 Jan 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
11 Jan 2021
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
11 Jan 2021
Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
10 Jan 2021