Programmatic

Tremor Video Sold Its DSP To Remove Friction, CEO Zagorski Explains
Tremor Video Sold Its DSP To Remove Friction, CEO Zagorski Explains
18 Aug 2017
IBM’s Watson Turns Dark Data Into Ad Gold, Bob Lord Says
IBM’s Watson Turns Dark Data Into Ad Gold, Bob Lord Says
17 Aug 2017
Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck
Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck
7 Aug 2017
Brands Still Need Their Agencies in a Programmatic World: Trade Desk’s Stempeck
Brands Still Need Their Agencies in a Programmatic World: Trade Desk’s Stempeck
4 Aug 2017
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
3 Aug 2017
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
Targeting, Next-Day Reporting And Optimization Key To Addressable TV: FreeWheel’s Brian Wallach
31 Jul 2017
Tracking Trends In Programmatic Premium Video With FreeWheel’s Neil Smith
Tracking Trends In Programmatic Premium Video With FreeWheel’s Neil Smith
28 Jul 2017
What Agency Tech Chiefs Have Learned From Climbing The Ranks
What Agency Tech Chiefs Have Learned From Climbing The Ranks
19 Jul 2017
IPG, GroupM &  Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
14 Jul 2017
DoubleVerify’s Gattinella Has Fake News Sites In His Sights
DoubleVerify’s Gattinella Has Fake News Sites In His Sights
12 Jul 2017
MEC’s Shenan Reed: Cultivating Walled Gardens, Watching For The Next Behemoth
MEC’s Shenan Reed: Cultivating Walled Gardens, Watching For The Next Behemoth
11 Jul 2017
IPONWEB’s Golbere On TV’s Long, Slow March To Data Ads
IPONWEB’s Golbere On TV’s Long, Slow March To Data Ads
9 Jul 2017
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
6 Jul 2017
Viant’s Vanderhook Sees Programmatic Ads Evolving
Viant’s Vanderhook Sees Programmatic Ads Evolving
5 Jul 2017
Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree
Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree
4 Jul 2017
Bertozzi Sings Spotify’s Praises For Data-Driven Advertising
Bertozzi Sings Spotify’s Praises For Data-Driven Advertising
27 Jun 2017
At Wunderman, Schlickum Seeks More Creative Use Of Data
At Wunderman, Schlickum Seeks More Creative Use Of Data
27 Jun 2017
GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
26 Jun 2017
WPP’s Sorrell Sees ‘Groundswell’ Of Client Attitude for Programmatic TV
WPP’s Sorrell Sees ‘Groundswell’ Of Client Attitude for Programmatic TV
25 Jun 2017
Turner’s Levy Sees Great ‘Race To The Middle’ Of Media
Turner’s Levy Sees Great ‘Race To The Middle’ Of Media
20 Jun 2017