Programmatic

NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory
NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory
20 Oct 2017
Google’s Peros Brings ‘Open’ Approach To TV Ad Sales
Google’s Peros Brings ‘Open’ Approach To TV Ad Sales
19 Oct 2017
Ten Years Later, Criteo’s Eichmann Celebrates Scale
Ten Years Later, Criteo’s Eichmann Celebrates Scale
12 Oct 2017
With Dynamic Creative Optimization, Marketing And Sales Unity Is Key: Dell’s Dina Gowar
With Dynamic Creative Optimization, Marketing And Sales Unity Is Key: Dell’s Dina Gowar
11 Oct 2017
Criteo Expands With Better Targeting, Dynamic Video Ads
Criteo Expands With Better Targeting, Dynamic Video Ads
10 Oct 2017
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
6 Oct 2017
Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard
Ad Viewability, Verification Drive Creative Reset For P&G: Chief Brand Officer Marc Pritchard
5 Oct 2017
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
100% Digital Ad Viewability ‘Very Hard To Deliver,’ Says Hemnet Service’s Peter Brodersen
2 Oct 2017
MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners
MittMedia’s Fredrik Strauss On Solving Viewability And The Value Of Multiple Partners
2 Oct 2017
Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens
Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens
29 Sep 2017
Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says
Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says
29 Sep 2017
Inventory Concerns Cause Tension Between Context And Audience: Hearts & Science’s Ralston-Good
Inventory Concerns Cause Tension Between Context And Audience: Hearts & Science’s Ralston-Good
26 Sep 2017
Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale
26 Sep 2017
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
24 Sep 2017
How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis
How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis
24 Sep 2017
The Trade Desk Switches On Connected TV
The Trade Desk Switches On Connected TV
21 Sep 2017
Buyers Want Automation, Digital Insights And Attribution From Programmatic TV: DataXu’s Mike Baker
Buyers Want Automation, Digital Insights And Attribution From Programmatic TV: DataXu’s Mike Baker
20 Sep 2017
IAB UK’s Elkington Claims Progress On Transparency
IAB UK’s Elkington Claims Progress On Transparency
20 Sep 2017
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
18 Sep 2017
Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
18 Sep 2017
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