Programmatic

Two Billion Monthly Impressions ‘Not Small’: Hearst’s Parker To Political Ad Buyers
Two Billion Monthly Impressions ‘Not Small’: Hearst’s Parker To Political Ad Buyers
2 Oct 2016
Spotify’s Programmatic Deals Make Ads ‘Immersive’: The TradeDesk’s Sims
Spotify’s Programmatic Deals Make Ads ‘Immersive’: The TradeDesk’s Sims
2 Oct 2016
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
30 Sep 2016
Performics’ CEO Targets Intent And Consumer Demand
Performics’ CEO Targets Intent And Consumer Demand
29 Sep 2016
Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder
Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder
29 Sep 2016
Advanced Ads Are A Double-Edged Sword: FreeWheel’s Heller
Advanced Ads Are A Double-Edged Sword: FreeWheel’s Heller
29 Sep 2016
Post Acquisition, StickyADS.tv To Offer Solution For Competitive Ad Separation
Post Acquisition, StickyADS.tv To Offer Solution For Competitive Ad Separation
28 Sep 2016
GroupM Connect Is WPP’s ‘Unifier’ In Real-Time Media Space
GroupM Connect Is WPP’s ‘Unifier’ In Real-Time Media Space
27 Sep 2016
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
27 Sep 2016
Programmatic Creates Value For Zero-Rated TV Spots: Videology’s Tigg
Programmatic Creates Value For Zero-Rated TV Spots: Videology’s Tigg
26 Sep 2016
Furious Corp.’s Swartz Reflects U.S., EU Disparities At DMEXCO
Furious Corp.’s Swartz Reflects U.S., EU Disparities At DMEXCO
26 Sep 2016
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
Intermarkets’ Requidan: Buyers Seek Access And Clarity In Private Marketplaces
25 Sep 2016
Italy’s RCS Can Sell All Of Its Video Inventory Directly, But Programmatic Adds Efficiency
Italy’s RCS Can Sell All Of Its Video Inventory Directly, But Programmatic Adds Efficiency
25 Sep 2016
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
Header Bidding Surfaces Value Of ‘Every Single Impression’: OpenX’s Van Ullen
25 Sep 2016
Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley
Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley
25 Sep 2016
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
Data, Not Tech, Constraining Programmatic For Political Campaigns: comScore’s Davidsen
25 Sep 2016
Rubicon’s Sears Sees Orders Boom, TV Far Away
Rubicon’s Sears Sees Orders Boom, TV Far Away
23 Sep 2016
‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable
‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable
23 Sep 2016
Washington Post Foresees Guaranteed Digital Audiences For Campaigns By 2020
Washington Post Foresees Guaranteed Digital Audiences For Campaigns By 2020
21 Sep 2016
FreeWheel And StickyADS.tv: Direct And Programmatic Premium Video On A Global Platform
FreeWheel And StickyADS.tv: Direct And Programmatic Premium Video On A Global Platform
20 Sep 2016