Programmatic

FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
13 Aug 2015
Xaxis’ Grether Expects Programmatic TV Early In 2016
Xaxis’ Grether Expects Programmatic TV Early In 2016
10 Aug 2015
Holding Companies Have Differentiated Philosophies Now: Carat’s Ray
Holding Companies Have Differentiated Philosophies Now: Carat’s Ray
9 Aug 2015
AppNexus CEO O’Kelley Fights Facebook’s ‘Walled Garden’
AppNexus CEO O’Kelley Fights Facebook’s ‘Walled Garden’
4 Aug 2015
Cadreon’s Arun Kumar on Advanced TV and Why the AT&T DirecTV Acquisition Matters
Cadreon’s Arun Kumar on Advanced TV and Why the AT&T DirecTV Acquisition Matters
3 Aug 2015
Addressable TV Advertising is Changing the “Lumascape,” Banker Kawaja
26 Jul 2015
Addressable TV Poised to Crack the $70 Billion Market
Addressable TV Poised to Crack the $70 Billion Market
20 Jul 2015
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
17 Jul 2015
The Programmatic Mix: Private and Open Marketplaces Work, Digitas’ Shlachter
The Programmatic Mix: Private and Open Marketplaces Work, Digitas’ Shlachter
14 Jul 2015
Ad Fraud:  There is “Nowhere to Hide,” Rubicon Project’s Jay Sears
Ad Fraud: There is “Nowhere to Hide,” Rubicon Project’s Jay Sears
14 Jul 2015
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
12 Jul 2015
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
12 Jul 2015
Brands Want More Info From Trading Desks: Unbound’s Brunick
12 Jul 2015
Heineken Uses Programmatic To Better Understand Customers
Heineken Uses Programmatic To Better Understand Customers
8 Jul 2015
Ad Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie
Ad Tech Is Not ‘One-Size-Fits-All’: Carat’s Jarvie
8 Jul 2015
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
8 Jul 2015
Pitchapalooza: Media Change is Driving Agency Reviews
Pitchapalooza: Media Change is Driving Agency Reviews
7 Jul 2015
Civolution’s Teletrax Focuses On TV-Synced Digital Ads
Civolution’s Teletrax Focuses On TV-Synced Digital Ads
7 Jul 2015
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
5 Jul 2015
Yahoo Now Reaches 188 Million Video Viewers: Utzschneider
Yahoo Now Reaches 188 Million Video Viewers: Utzschneider
5 Jul 2015