Programmatic

Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
5 Jul 2015
Rubicon’s Stevens Sees Retailers Becoming Publishers
Rubicon’s Stevens Sees Retailers Becoming Publishers
1 Jul 2015
Embrace Programmatic or Be Left Behind, Carat’s Jarvie
Embrace Programmatic or Be Left Behind, Carat’s Jarvie
1 Jul 2015
We Are “Short Step” to Full Automation of Advertising Transactions, PHD’s Cooper
We Are “Short Step” to Full Automation of Advertising Transactions, PHD’s Cooper
1 Jul 2015
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters
1 Jul 2015
Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood
Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood
1 Jul 2015
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
29 Jun 2015
SMG Adds Video and Native Distribution to Content@Scale Program
SMG Adds Video and Native Distribution to Content@Scale Program
28 Jun 2015
IPG’s Cadreon to Launch Automated TV Ad Platform with TubeMogul in July
IPG’s Cadreon to Launch Automated TV Ad Platform with TubeMogul in July
28 Jun 2015
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’
26 Jun 2015
Havas Embraces Wave of Big Marketer Media Reviews
25 Jun 2015
TubeMogul’s Wilson Wants To Dismantle Video Silos
TubeMogul’s Wilson Wants To Dismantle Video Silos
25 Jun 2015
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
24 Jun 2015
Bezos Drives Data-Driven Audience Profiling: WaPo’s Stevens
Bezos Drives Data-Driven Audience Profiling: WaPo’s Stevens
22 Jun 2015
Programmatic Buyers Are Coming Out of Their Silo: SMG’s Gould
Programmatic Buyers Are Coming Out of Their Silo: SMG’s Gould
21 Jun 2015
ZenithOptimedia Seeks Cross-Media Data Insight
ZenithOptimedia Seeks Cross-Media Data Insight
17 Jun 2015
SMG’s Weinstein on the Evolution of Programmatic Buying
SMG’s Weinstein on the Evolution of Programmatic Buying
16 Jun 2015
true[X] Gives Engaged Viewers Fewer, Better Ads
true[X] Gives Engaged Viewers Fewer, Better Ads
14 Jun 2015
AppNexus’ Brian O’Kelley On Starting Over and Finding Success
14 Jun 2015
Media Owners Stuck In Past Over Ad Data: Forrester’s Nail
Media Owners Stuck In Past Over Ad Data: Forrester’s Nail
9 Jun 2015
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