Programmatic

WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand
WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand
11 Nov 2014
MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player
MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player
11 Nov 2014
John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale
John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale
9 Nov 2014
Virool Expands from Self-Service Video Marketing Tool to Programmatic Solution for Agencies, Brands and Trading Desks
Virool Expands from Self-Service Video Marketing Tool to Programmatic Solution for Agencies, Brands and Trading Desks
9 Nov 2014
Publicis Builds Programmatic Tech Stack with RUN Acquisition
Publicis Builds Programmatic Tech Stack with RUN Acquisition
7 Nov 2014
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
6 Nov 2014
Programmatic Tech has Disrupted the Media Agency Model, Analyst O’Connell
Programmatic Tech has Disrupted the Media Agency Model, Analyst O’Connell
5 Nov 2014
“Addressable TV” Will Bring Brands Back to the Living Room, Lenovo’s Milner
“Addressable TV” Will Bring Brands Back to the Living Room, Lenovo’s Milner
5 Nov 2014
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
4 Nov 2014
FreeWheel and TubeMogul in Pact with Magna Global for Programmatic Reserve
FreeWheel and TubeMogul in Pact with Magna Global for Programmatic Reserve
3 Nov 2014
Clypd Sees Big Upside in Automating the TV Sell Side
Clypd Sees Big Upside in Automating the TV Sell Side
3 Nov 2014
Eyeview Bringing “Creative Programmatic” to Online Video Advertising
Eyeview Bringing “Creative Programmatic” to Online Video Advertising
3 Nov 2014
WPP’s Xaxis is Powering Programmatic “Upfront” with TubeMogul
WPP’s Xaxis is Powering Programmatic “Upfront” with TubeMogul
2 Nov 2014
Programmatic Video is Targeting Voters in Key State Races
Programmatic Video is Targeting Voters in Key State Races
2 Nov 2014
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
28 Oct 2014
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
21 Oct 2014
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth
20 Oct 2014
Videology Opens TV Practice To Make Buying Smarter
Videology Opens TV Practice To Make Buying Smarter
20 Oct 2014
AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video
AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video
19 Oct 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014