Programmatic

TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
20 Jun 2014
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
19 Jun 2014
Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
19 Jun 2014
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
19 Jun 2014
Luma’s Kawaja: Fragmentation Happens, So Get Used To It.
Luma’s Kawaja: Fragmentation Happens, So Get Used To It.
19 Jun 2014
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
19 Jun 2014
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
19 Jun 2014
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
18 Jun 2014
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
18 Jun 2014
Heineken Taps TubeMogul for Programmatic Campaign
Heineken Taps TubeMogul for Programmatic Campaign
17 Jun 2014
Mondelez’s Bonin:  We Are Going 100 Percent Programmatic in Video Ad Buys, TV Next
Mondelez’s Bonin: We Are Going 100 Percent Programmatic in Video Ad Buys, TV Next
17 Jun 2014
Consumer Goods Giant Mondelez in Big Programmatic Pact w/ TubeMogul, report
Consumer Goods Giant Mondelez in Big Programmatic Pact w/ TubeMogul, report
16 Jun 2014
Cannes Lions Readies “Data” Track for 2015 Festival
15 Jun 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
13 Jun 2014
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
Emerging Standards will Drive Dollars to Digital Video, Matt Prohaska
13 Jun 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
13 Jun 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
12 Jun 2014