Programmatic

SpotXchange Will Staff Up After Premium Signings
SpotXchange Will Staff Up After Premium Signings
21 May 2014
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Xaxis Combats TV Distraction With Synchronized Mobile Ads
20 May 2014
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
20 May 2014
VivaKi’s AOD Wants Industry Platform For Native Ads
VivaKi’s AOD Wants Industry Platform For Native Ads
19 May 2014
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
19 May 2014
The U.K. Tops Percentage of Digital Ad Spend, the IAB’S Phillipson
The U.K. Tops Percentage of Digital Ad Spend, the IAB’S Phillipson
19 May 2014
VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension
VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension
18 May 2014
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
14 May 2014
Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson
Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson
14 May 2014
AOL Goes Programmatic with Premium Video Content
AOL Goes Programmatic with Premium Video Content
6 May 2014
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
4 May 2014
Time Inc. Rolls Out New Programming, Distribution Partners
Time Inc. Rolls Out New Programming, Distribution Partners
1 May 2014
Visible Measures Launches DSP
Visible Measures Launches DSP
1 May 2014
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
1 May 2014
Viewability Measurement Must Be Independent: BrightRoll SVP
Viewability Measurement Must Be Independent: BrightRoll SVP
1 May 2014
UM’s Global Content Chief: Automation Allows More Creativity
30 Apr 2014
Videology’s Ferber: The NewFronts is a “Futures” Market too
Videology’s Ferber: The NewFronts is a “Futures” Market too
29 Apr 2014
VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands
VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands
28 Apr 2014
Kellogg’s Fetters on Big Progress in Video Ad Viewability
28 Apr 2014
AOL “Marketplace” for Video Expands with Microsoft
25 Apr 2014