NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement

Playlists & Series

NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World
29 Jun 2025
Comcast’s Universal Ads Platform Aims to Simplify Premium Video Ads for SMBs: NBCU’s Marshall
10 Jan 2025
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
18 Dec 2024
Peacock Ready For Paris: NBCU’s Noval On A Step-Change In Olympics Coverage
25 Jun 2024
NBCUniversal Announces AI Audience Segments, New Ad Offerings
20 Mar 2024
Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel
6 Sep 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
NBCU Offers Brands Shoppability With New Ad Offerings
10 May 2022
Peacock Preens For Performance With New Ad Manager
3 May 2022
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
5 Jan 2022
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
22 Mar 2021
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
8 Jun 2020