Addressable TV

Playlists & Series

Amid Media Fragmentation, Linear TV Still Has Broadest Reach: Fox’s Dan Callahan
18 Jan 2022
Advertising ‘Nirvana’ Marries Creative with Targeting: Dentsu’s Brad Stockton
13 Jan 2022
UK TV Grows More Competitive On Collaboration: Wavemaker UK’s Moorhead
12 Jan 2022
Vizio’s Bergman Puts Viewer At Center Of Ad Targeting
11 Jan 2022
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
10 Jan 2022
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
5 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel
2 Jan 2022
Addressability Is Going Up The Funnel: Ampersand’s Barnet
29 Dec 2021
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
28 Dec 2021
Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin
22 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
15 Dec 2021
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
15 Dec 2021
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
13 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
9 Dec 2021
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
9 Dec 2021
Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021