Addressable TV

Amid Media Fragmentation, Linear TV Still Has Broadest Reach: Fox’s Dan Callahan
18 Jan 2022
Advertising ‘Nirvana’ Marries Creative with Targeting: Dentsu’s Brad Stockton
13 Jan 2022
Vizio’s Bergman Puts Viewer At Center Of Ad Targeting
11 Jan 2022
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
10 Jan 2022
How Blockgraph Works: Schleider Combines ISP & TV Data
9 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
Addressability Is Going Up The Funnel: Ampersand’s Barnet
29 Dec 2021
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
28 Dec 2021
Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin
22 Dec 2021
You Are What You App: Why Mobile Drives TV Targeting, According To Sabio
20 Dec 2021
Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher
20 Dec 2021
First-Party Data Provide Best Audience Identifiers: Innovid’s Tal Chalozin
16 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
15 Dec 2021
Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge
15 Dec 2021
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
15 Dec 2021
Full, FAST & Local: Entertainment Studios’ Quandt Targets 2022 CTV Growth
14 Dec 2021
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
13 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021