Addressable TV

Playlists & Series

DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
15 Jun 2022
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
16 May 2022
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
9 May 2022
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
Amid Streaming’s Growth, Don’t Neglect Cable Households: Digitas’s Lindsey Carner Kroll
4 May 2022
Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness
3 May 2022
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
3 May 2022
Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
2 May 2022
Canoe’s Porter On Three Plans To Take Addressable National
2 May 2022
Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen
28 Apr 2022
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
26 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
20 Apr 2022
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
19 Apr 2022
Addressable TV Promises The Full Funnel: DIRECTV Advertising’s Leifer
14 Apr 2022
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
13 Apr 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Addressable TV Is Bringing Precision Ad Targeting at Scale: WarnerMedia’s Amy McGovern
7 Apr 2022
Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
5 Apr 2022
Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
4 Apr 2022