Addressable TV

Playlists & Series

Satellite To Streaming: DIRECTV’s Van Houten Plans Ad Innovation
4 Oct 2022
TV Advertising Will Benefit from Interoperable Viewership Metrics: Fox’s Darren Sherriff
3 Oct 2022
Solving Measurement Starts At Home: Blockgraph’s Manningham
22 Sep 2022
Consumer Identifiers Are Key to Holistic View of TV Audiences: Paramount’s Travis Scoles
21 Sep 2022
OpenAP Leans Into Demographic Data: Breedlove
19 Sep 2022
Partnership With Fox Stations Supports Advanced Ads: Comscore’s Carol Hinnant
15 Sep 2022
Advertisers Can Attain 100% Incremental Reach on CTV: Simpli.fi’s James Moore
6 Sep 2022
Addressable Is Afloat: Canoe’s Hassell
15 Aug 2022
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
3 Aug 2022
Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan
1 Aug 2022
Addressable TV Ads Can Have Greater Resonance with Viewers: Molson Coors’s Brad Feinberg
28 Jul 2022
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
25 Jul 2022
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
18 Jul 2022
Comcast’s Allen Pushes Addressable Forward With AMC
14 Jul 2022
Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
12 Jul 2022
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
7 Jul 2022
CTV Ad Growth Suggests Big Demand for Addressable Linear TV: Scripps’s Tom Sly
6 Jul 2022
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
29 Jun 2022
Partnership With DIRECTV Broadens Addressable TV Ad Reach: Yahoo’s Ivan Markman
28 Jun 2022
Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh
15 Jun 2022