Addressable TV

New FreeWheel DRIVE Platform Unifies Measurement Across Total TV Reach
29 Oct 2018
Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV
18 Oct 2018
NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure
12 Oct 2018
Simulmedia’s Morgan On Xandr: It’s All About The Partnerships
9 Oct 2018
Addressable Will Be A ‘Critical Complement’ To Broad-Reach TV: Horizon’s Campanelli
9 Oct 2018
Omnicom’s Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter
7 Oct 2018
With Advanced TV At Scale, ‘There’s Only Upside From Here’: Comcast’s Jenckes
4 Oct 2018
How GroupM’s Rennie Wrings Results From Canada’s Constrained Media
3 Oct 2018
ZAPP360 Acquisition Brings Local Geo-Marketing To Altice a4 Platform
3 Oct 2018
Vertical Integration Gives Rogers Media ‘Massive Data Lake’: SVP Dark
3 Oct 2018
Corus Entertainment’s Marcus: Self-Serve TV Audience Buying In Beta, Addressable Faces Hurdles
3 Oct 2018
Volkswagen Finds TV Ads’ Value In Canadian Addressable Campaign
2 Oct 2018
Canada’s Rogers Lights Up “RED” For Addressable TV Ads
2 Oct 2018
Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’
1 Oct 2018
Amplifi’s Mike Law: Added Scale Makes Addressable TV ‘Much More Viable’
1 Oct 2018
Furious Corp’s Swartz Sees Collaboration, Innovation In Canadian TV Market
1 Oct 2018
Xandr’s Mike Welch: National Premium Video Marketplace Will Aggregate ‘Significant Amounts Of Supply’
27 Sep 2018
GroupM’s Gleason On The Vision Of Xandr: ‘Now Comes The Heavy Lifting’
26 Sep 2018
Altice, Xandr Will Collaborate On Addressable Ads, Haddad explains
26 Sep 2018
AT&T Advertising & Analytics, Now called Xandr Will Aggregate And Sell Altice, Frontier Inventory
25 Sep 2018