Addressable TV

Playlists & Series

ESPN to Launch Higher CPM Ads in Authenticated Content on Mobile, Tablets, in October
8 Sep 2011
Interactive Ads on AT&T U-Verse Driving Leads for Lincoln
8 Sep 2011
Scripps, Hulu, Fox Sign on to Adobe for TV Everywhere Authentication Tools
8 Sep 2011
“ONLINE VIDEO GOES PRIMETIME” Beet.TV Leadership Webcast (Recorded) on  August 23, Presented by Adap.tv
“ONLINE VIDEO GOES PRIMETIME” Beet.TV Leadership Webcast (Recorded) on August 23, Presented by Adap.tv
22 Aug 2011
The ESPN Equation: Live Sports + iPad = Killer App for “TV Everywhere”
30 Jun 2011
Simulmedia Aims to Disrupt the Television Ad Buying Marketplace
23 May 2011
Will Richmond and the Promise of “TV Everywhere”
9 May 2011
Akamai Jumps into “TV Everywhere” with Authentication Services
15 Apr 2011
“TV Everywhere” is For Content Owners Too, Ooyala’s Bismarck Lepe
10 Apr 2011
“TV Everywhere is Taking Over TV,” Marty Roberts, of Comcast’s thePlatform
13 Mar 2011
Hulu Halo Takes Hold at MSNBC.com: Longer Ads In Exchange for Uninterrupted Viewing
21 Jun 2010
Cox Has New Integrated Program Guide
21 May 2010
Clearleap Claims 10 Million Cable Subscribers in 40 U.S. Markets for IPTV
21 May 2010
Scripps Readies Launch of Cooking Channel, the First “Fully Authenticated” Cable Network
13 May 2010
3-D TV is Buzz at Cable Show as Discovery Readies 24/7 3-D Net
12 May 2010
“TV Everywhere” is All Around the Cable Show
10 May 2010
Comcast Finds Interactive Features Double the Consumption of Online Fare
12 Apr 2010
“TV Everywhere” Data Finds Consumers Watch Full Online Video Ad Load
6 Apr 2010
Canoe to Deliver Interactivity to Multiple Cable Operators This Year
4 Apr 2010
Online Video Poised for Growth, Proper Analytics are Helping says GroupM’s Mike Bologna
19 Mar 2010