Addressable TV

Playlists & Series

Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers
25 Nov 2012
Madison Avenue is Approaching the Tipping Point for Programmatic Buying, Adobe’s Mellor
20 Nov 2012
Videology Targets Addressable TV Market
16 Nov 2012
VivaKi’s Trading Desk Generating Higher CPM’s for Publishers
18 Oct 2012
TV Ad Buying to Become More “Digital,” Forrester’s Glantz
17 Oct 2012
Allstate, Warby Parker Launch Addressable Ads, Starcom’s Scheppach Explains
9 Oct 2012
Real-Time Buying of Digital Video Will Bring Efficiencies to the TV Marketplace, Group M’s Rob Norman
2 Oct 2012
Adobe Says First-Party Data is Driving Media Marketplace: Launches SiteCatalyst as Advertising Tool
2 Oct 2012
Targeted Video Ads on Track to Grow Widely in Next Year, VivaKi’s Mike Zeman
1 Oct 2012
Zeebox Launches in the United States, Here’s Why it Matters to Advertisers
26 Sep 2012
Rovi Says Smart TV Connection Rates Nearing 70% in Western Europe
24 Sep 2012
European Ad Platform “smartclip” Sells Out Connected TV Ads
20 Sep 2012
UK’s “YouView” is Important New Digital Platform for Scottish TV
19 Sep 2012
mDialog Announces Addressable Video Ad Plaform for Connected Devices
13 Sep 2012
Discovery’s Hollinger: Keen on On-Demand & TV Everywhere; Cautious of Netflix & Streaming Services
7 Sep 2012
London Olympics was Transformational for “TV Everywhere” Movement, Adobe
30 Aug 2012
Addressable TV Finally Coming Into View, Forrester’s Glantz
1 Aug 2012
Adobe Introduces Automatic Authentication for NBC Olympics App
17 Jul 2012
Pac-12 Network Building Personalized Online Video Program Guides, Ooyala Says
8 Jul 2012
Eyeview Personalized Video Ads Drive Brand Lift, Purchase Intent
3 Jul 2012