Addressable TV

Collider Media: Making Ad Inventory More Valuable With Third-Party Data
28 Nov 2012
Vidillion CEO: The Landscape Of TV Viewing and Advertising Is Changing
25 Nov 2012
Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers
25 Nov 2012
Madison Avenue is Approaching the Tipping Point for Programmatic Buying, Adobe’s Mellor
20 Nov 2012
Videology Targets Addressable TV Market
16 Nov 2012
Adobe Wins Emmy Engineering Prize for “TV Everywhere” Solution
12 Oct 2012
Allstate, Warby Parker Launch Addressable Ads, Starcom’s Scheppach Explains
9 Oct 2012
Real-Time Buying of Digital Video Will Bring Efficiencies to the TV Marketplace, Group M’s Rob Norman
2 Oct 2012
Targeted Video Ads on Track to Grow Widely in Next Year, VivaKi’s Mike Zeman
1 Oct 2012
The Weather Channel’s “Hyper-Local” Online Strategy Net’s Presidential Campaign Dollars
1 Oct 2012
Zeebox Launches in the United States, Here’s Why it Matters to Advertisers
26 Sep 2012
mDialog Announces Addressable Video Ad Plaform for Connected Devices
13 Sep 2012
Discovery’s Hollinger: Keen on On-Demand & TV Everywhere; Cautious of Netflix & Streaming Services
7 Sep 2012
Verizon Registers High TV Interactivity Rate with Olympics Widget
3 Aug 2012
Addressable TV Finally Coming Into View, Forrester’s Glantz
1 Aug 2012
Adobe Introduces Automatic Authentication for NBC Olympics App
17 Jul 2012
Connected Living Room Homes to Pass TV, PC Homes by 2014, Study
11 Jul 2012
Maximizing Ads on Premium Video: Must be Dynamically Served, Adobe’s Helfand
29 Jun 2012
Loyalty App, Viggle, Pays You To Watch TV
28 Jun 2012
Simulmedia Building “Web-like” Advertising Delivery Solution for TV
18 May 2012