Addressable TV

VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
13 May 2012
The “Addressable” Electorate: Microsoft Xbox LIVE and 2012 Presidential Election
24 Apr 2012
The “Holy Grail” of Addressable TV Will Emerge with Consumer Data, MEC’s Jen Soch
16 Apr 2012
“TV Everywhere” Early Adopters Like Short News Content, but Challenges Remain for the New Platform, Time Warner Says
12 Mar 2012
Digital Video Services Company Synacor Prices IPO, Aims to Raise $94 Million
30 Jan 2012
LG Delivering Targeted on Smart TV’s, Boosts Developer Support
19 Jan 2012
YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV’s
17 Jan 2012
TV Industry Needs More TV Everywhere Licensing Deals, Verizon Says
6 Jan 2012
Adobe Expands Into High-End Gaming, Broadens TV Everywhere Push
6 Jan 2012
Verizon-Comcast Mobile Deal Won’t Impact FiOS TV Service Competition
5 Jan 2012
Adobe Authentication
Adobe Authentication
4 Jan 2012
NFL Plans “TV Everywhere” Live Streaming for 2012 Season
26 Dec 2011
Huge Campaign Dollars Coming to Online Video and MSNBC.com has a Plan for Localization
27 Nov 2011
France’s Orange has Global Plans for IPTV Expansion with Dailymotion
11 Nov 2011
Madison Avenue Seeking the “Holy Grail” in Addressable TV, Partners with MSO’s
10 Nov 2011
Dispatch from Tokyo: Daisy on Interactive TV, Social TV and Targeted Ads
12 Oct 2011
Adobe Has “TV Everywhere” Agreements in U.S. Reaching 90 Percent of Households
11 Sep 2011
ESPN to Launch Higher CPM Ads in Authenticated Content on Mobile, Tablets, in October
8 Sep 2011
Interactive Ads on AT&T U-Verse Driving Leads for Lincoln
8 Sep 2011
Scripps, Hulu, Fox Sign on to Adobe for TV Everywhere Authentication Tools
8 Sep 2011