Addressable TV

Playlists & Series

Brands Mining Opportunities with Connected TV’s, SMG’s Rex Harris
20 May 2012
Simulmedia Building “Web-like” Advertising Delivery Solution for TV
18 May 2012
VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
13 May 2012
HTML5 to Drive More Measurable Cross-Platform Ad Buys, mDialog Says
10 May 2012
Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics
9 May 2012
Microsoft Touts Xbox LIVE as Digital Advertising Platform
25 Apr 2012
The “Addressable” Electorate: Microsoft Xbox LIVE and 2012 Presidential Election
24 Apr 2012
The “Holy Grail” of Addressable TV Will Emerge with Consumer Data, MEC’s Jen Soch
16 Apr 2012
FreeWheel Inks Deal with NBC to Power Olympics Ad Insertion
11 Apr 2012
“TV Everywhere” Early Adopters Like Short News Content, but Challenges Remain for the New Platform, Time Warner Says
12 Mar 2012
Big Marketers Flocking to Digital Video in 2012, Forrester’s David Cooperstein
17 Feb 2012
YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV’s
17 Jan 2012
LG Inks Deal with Verizon on Smart TVs; Pushes 3D on its Smart TVs
12 Jan 2012
TV Industry Needs More TV Everywhere Licensing Deals, Verizon Says
6 Jan 2012
Verizon-Comcast Mobile Deal Won’t Impact FiOS TV Service Competition
5 Jan 2012
Adobe Authentication
Adobe Authentication
4 Jan 2012
Content Protection Firm Irdeto Expands “TV Everywhere” Offerings
14 Dec 2011
Madison Avenue Seeking the “Holy Grail” in Addressable TV, Partners with MSO’s
10 Nov 2011
Dispatch from Tokyo: Daisy on Interactive TV, Social TV and Targeted Ads
12 Oct 2011
Adobe Has “TV Everywhere” Agreements in U.S. Reaching 90 Percent of Households
11 Sep 2011