Addressable TV

MediaVest’s Bokor: Interactivity Taking Off With Two Screens & Targeting
13 Feb 2013
Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor
11 Feb 2013
“Big Data” Key to Videology’s Move Into Television
10 Feb 2013
Zeebox Reaches 1 Million Downloads, Expands to Commerce & Synched Ads
6 Feb 2013
DirecTV Partners With FreeWheel To Offer Seamless Video Advertising For Programmers
31 Jan 2013
Magine Plans to Reinvent TV for “Modern” Viewers
30 Jan 2013
Intel-Comcast TV Everywhere Deal Tops CES Show, GroupM’s Michael Bologna
21 Jan 2013
“TV Everywhere” Adoption Stumbles over Authentication, Study
21 Jan 2013
Beet Commentary: The Challenges and Rewards Of Advanced TV Advertising
18 Jan 2013
Programmers Set to Compete Directly in OTT, Accedo’s Adams
16 Jan 2013
Food Giant ConAgra Eyes Addressable Advertising via Smart TV’s
15 Jan 2013
The Complexity of Video Ad Delivery Poses Big Financial Risk to Media Biz, IAB’s Chief
10 Jan 2013
Mobile Phone-TV Convergence at CES Brings Web to Sets
10 Jan 2013
Precision Targeted Video to Lure Marketers in 2013, Mindshare’s Lee Doye
10 Jan 2013
Commentary: Time Shifted Viewing of TV Presents New Opps for Programmers
20 Dec 2012
TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
17 Dec 2012
Kantar Expects Growth in Addressable Ads, Measurement in 2013
17 Dec 2012
FreeWheel CTO: Dynamic “Stitching” Essential in Digital Ad Delivery
11 Dec 2012
Comcast’s thePlatform Unit Sees Growth in TV Everywhere, Live Programming
9 Dec 2012
Simulmedia is Expanding TV Ad Buying to Digital Video
5 Dec 2012