Addressable TV

Playlists & Series

Beet.TV Video Ad Strategy Summit at GroupM, London April 24, presented by Videology
Beet.TV Video Ad Strategy Summit at GroupM, London April 24, presented by Videology
20 Feb 2013
“Video is So Coveted Now” that NBC News Digital is Headed to the TV Upfronts, Peter Naylor
13 Feb 2013
MediaVest’s Bokor: Interactivity Taking Off With Two Screens & Targeting
13 Feb 2013
Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor
11 Feb 2013
“Big Data” Key to Videology’s Move Into Television
10 Feb 2013
Intel-Comcast TV Everywhere Deal Tops CES Show, GroupM’s Michael Bologna
21 Jan 2013
Beet Commentary: The Challenges and Rewards Of Advanced TV Advertising
18 Jan 2013
Programmers Set to Compete Directly in OTT, Accedo’s Adams
16 Jan 2013
Food Giant ConAgra Eyes Addressable Advertising via Smart TV’s
15 Jan 2013
Rovi Insights Delve Into The Next Stage Of TV Everywhere
14 Jan 2013
CES Dispatch: Advertisers Harnessing Digital Data for Smart TVs, More Screens
11 Jan 2013
Mobile Phone-TV Convergence at CES Brings Web to Sets
10 Jan 2013
Precision Targeted Video to Lure Marketers in 2013, Mindshare’s Lee Doye
10 Jan 2013
Broad Adoption of Internet-Connected TV’s Making “Convergence” the New Reality, GroupM’s Samuels
23 Dec 2012
Commentary: Time Shifted Viewing of TV Presents New Opps for Programmers
20 Dec 2012
TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
17 Dec 2012
Kantar Expects Growth in Addressable Ads, Measurement in 2013
17 Dec 2012
Zeebox CTO Anthony Rose: We’re Building a “Google Search Engine Equivalent, but for Live TV”
12 Dec 2012
Simulmedia is Expanding TV Ad Buying to Digital Video
5 Dec 2012
Collider Media: Making Ad Inventory More Valuable With Third-Party Data
28 Nov 2012